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Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company

Strategic analysis refers to the process of researching an organization and its working environment to formulate a strategy. There are many other definitions of strategic analysis with a different perspective. But they all involve a lot of common factors.

What is strategic analysis?

Strategic analysis of an organization is an essential factor for planning and optimizing your marketing strategy. With the help of strategic planning, you can align and achieve your marketing objectives with your business' overall vision. Improvement is the one constant in any company. You need to keep improving your organization. So, to educate yourself, you must periodically conduct strategic analysis. This will then help your organization to plan ahead and determine which areas need improvement. We've got marketing solutions to support you and your team to conduct and implement…

Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments

PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, sometimes known as the 'macro-environment', that can shape a business.

What does PESTLE stand for?

PESTLE stands for:

Political Economic Sociological Technological Legal Environmental These are the contexts that a business should assess itself against to review competitors, markets, and the situation in which an organization finds itself. Environment Factors affecting a business - Source: Chaffey and Ellis-Chadwick - Digital Marketing, Strategy, Implementation, and Practice [si_guide_block id="65204" title="Digital marketing models guide" description="We rate PESTLE analysis as one of the top 20 marketing models which we feature in our digital marketing models guide. To learn about more models you can use to effectively assess your…