A checklist of 7 questions for the perfect brief

If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want. You need them to understand your concept and buy into it so that they become as passionate as you are about making a success of the video. As background, see these examples of B2B corporate videos and different formats compiled by Rene Power. Based on my experience of what is sometimes missing, here's a checklist of questions that will help you write a great corporate video brief:

1.   What’s the purpose of your video?

You need to communicate the goal of your video to the company. Is it to launch or support a specific campaign? Is it an attempt at solving a…