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The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022

In our recent LinkedIn poll, 30% of respondents admitted to making no changes to their marketing strategies in light of inflation. Suggested changes we gave include making marketing more efficient (majority response at 58%) and reducing spend. Only 7% are adapting their strategy to reduce spend - which shows most of the ‘adapters’ are doing so with a growth mindset. But, alarmingly, the same poll showed that 30% are not planning to adjust their strategy, or were not sure. The ‘not sure’ answer indicated, to me, either slow decision-making or poor management, neither being great for reacting to a global phenomenon. So what can we learn from this?

65% of marketers are adapting in light of…