An introduction and examples of using a planned approach to business digitalization with examples

In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We will also explain the difference between a digital marketing strategy and cover some examples of digital strategy.

What is digital strategy?

A digital strategy defines an organization’s priority initiatives for future investment in digital technology to make a business more competitive by digitalization of its processes and review of its business model. It has a broad scope, covering how digital technology can support business goals across the business. Technology analyst Gartner (2023) highlights this in their definition of digitalization where they emphasize a focus on improving business model rather than process. However, for me, digital strategy should consider both digitalization of both business processes and business model innovation. Although ‘digital strategy’ usually focuses on…