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How to get 1,000 emails addresses in 3 weeks with Facebook Groups

I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook Communities Summit and announcement of Facebook’s quarterly results make it clear they can see the value in these groups and want to develop this area more. This year Facebook introduced some interesting features to groups. Here’s a quick overview: Linking Pages: linking your Facebook page with a group is a big one that many have been waiting for. All you need to do is add the ‘Groups’ tab…

A case study in how to reduce the time spent preparing and deploying brand emails.

Most ecommerce retailers run a permutation of some or all of the following platforms and systems; ecommerce software, CMS, CRM and each of them store valuable data about their customers or products. This data can and should be leveraged in your marketing endeavors. Today, we’ll let you know how fashion retailer Brandshop did just that using the ExpertSender platform. Brandshop is a Russian multi-channel (online and offline) fashion retailer that sells a wide range of products from over 100 world famous brands, including clothing, accessories, footwear, and beauty products. Problem: Brandshop wanted to save their marketing team some serious time in the email creative creation process. They wanted to find a way to make use of their extensive website content library within their email campaigns to drive sales…

A case Study showing how to use App Store listing testing to boost downloads

On my first day at work my CEO at CallApp gave me a compelling challenge when he turned to me and said, “We need to increase the numbers of users downloading our app on day seven (an acceptable measuring metric), as quickly as we can." The first thing I did was analyze the numbers in order to figure out where I should put my efforts in order to maximize the results and show improvement. After crunching the numbers, I decided that the best place to start was in trying to improve our conversion rate in Google Play Store. I will try to give you an idea of why I chose this route and what store conversion is all about. There are several options for downloading the app but the most common is through Google Play Store (for android users).…

See from this case study how these automated campaigns can generate new streams of revenue for your business

Behavioural emails can generate millions in online sales yet most retailers struggle to get it right. Time and time again, digital marketers grapple with the existential question: How important is email marketing, really? Email tends to have an astronomically high ROI of 3800%; for every $1 spent on email marketing, retailers make an average of $38 and it's one of the best sales online retail sales channels. Itís no surprise that there are hundreds of email marketing software solutions that offer numerous styling, scheduling, and automation options. As the e-commerce space continues to grow more and more crowded each year, all the software options in the world canít and wonít guarantee new streams of revenue for…

Our interview with Template Monster's CEO, David Braun

What are the challenges and success factors in creating online startups serving small businesses? To shed light on this with a case study, we spoke to David Braun about why he founded Template Monster and where he is taking the businesses during an interesting time for web developers looking to serve small businesses.

How did you come to a decision to start template monster ?

David: It all started quite a long time ago, although it seems as if it were yesterday. TemplateMonster wasn’t created from scratch, it was based on a local web development agency. We owe the idea of TemplateMonster to the customers who didn’t need a custom design, they needed a cheaper solution. At the moment we didn’t have anything that would meet their requirements. Once I saw a designer working with his templates and that was the moment when the idea…

Expedia give their top strategies for growing new Ecommerce stores

Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and we learned some priceless lessons in the process. Twenty years after Expedia opened its virtual doors, e-commerce is now booming. Global e-commerce revenue reached nearly $1.2 billion in August, and experts predict more than 10 percent growth annually. Billion-dollar projections are usually cause for celebration, but not everyone sees it that way. Some people view e-commerce’s explosion negatively because competition is stiff and getting stiffer. Everyone wants in on this lucrative industry, but more than 90 percent of online startups fail within four months. With nothing but growth on the e-commerce horizon, the rate of launches and failures can only increase. But don’t let the…

An in-depth case study from our work with Conversion Rate Experts, including before and after images of winning A/B tests

It's fair to say we talk a lot about how you can improve your digital marketing results here at SmartInsights. It's kind of our thing. I like to think nobody does it better. But those who talk the talk should also be made to walk the walk, else how else do they know their advice is actually relevant and applicable to real business? Since we're always talking about the need to optimize across the whole customer journey and constantly test messaging to boost your conversion rate, we worked with Conversion Rate Experts to do exactly this. We wanted to share what we did and the changes we made with you so you can make similar improvements to your own sites which can deliver big boosts to your CRO.

Start out with deep research

Stripped…

Virgin Holidays Case Study: How to use virtual reality to show off your product

Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it's the best new technology for the sector since the jet engine! This first example shows how can now take your customers under the sea, to the top of mountains and onto the sunniest of beaches without them having to leave the branch, as this 360° video from Qantas shows.

The Virgin Reality initiative

Many travel brands have started experimenting with using VR to let customers 'try before they buy', and have done so by creating 360° videos which viewers can pan around. We've got to admit, they're pretty darn cool, and a lot of fun. But technically, they aren't virtual reality.  Virtual reality means being able to look around the virtual world…

A brand-building case study focusing on format length, branding and testing best practices

YouTube is becoming an increasingly important tool for digital marketers, both from an owned and paid media perspective. Over the last five years the platform has continued to grow and with over a billion users and many millions of views a day, Google can genuinely claim to have both the first and second largest search engines on the planet and a media platform to rival many mainstream broadcasting rivals. From an advertising perspective, the reach YouTube offers marketers is phenomenal, however as with all forms of advertising, optimising the media alone will only get you so far. I’ve recently been involved in a multichannel equity campaign and due to the storytelling nature of the content we’ve had to really think about how best to recut the main TVC for the YouTube TrueView campaign (which is using skippable pre-roll ads). The…

Case studies and best practices for producing truly outstanding content

With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As we start the New Year, now is as good a time as any to aim for a new set of higher standards for the content we’ll be producing in 2016 and onwards. Recently, Rand Fishkin produced an excellent Whiteboard Friday explaining why the creation of ‘reasonably good, unique content’ must die: Rand’s main point was that the days of producing reasonably good, useful, unique content is no longer an acceptable level of quality for those aiming to compete by ranking highly and generate interest in search. Instead, we must set our sights much higher: Source:…