Accelerated Mobile Pages (AMP)

An easy, visual guide to help you implement AMP for ecommerce to increase conversions

E-commerce is all about creating an amazing shopping experience online for the visitor with the intention of getting them to click, convert, and become a customer. With changes in consumer shopping behaviors, online brands have had to adjust how they market to prospective customers, as well as the user experience, to ensure an enjoyable experience. The largest change has come from the adoption of mobile technology.   There are more than 4.9 billion people globally utilizing smartphones, representing around 66% of the world’s population. And as of January 2017, mobile phones accounted for 50% of internet traffic. That’s a 30% increase from last year alone. …

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018

It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions are stabs in the dark. Informed guesses if you like. Other times, we know exactly what’s coming.

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2018 will be the year of mobile. Whilst many of us have been ‘mobile’ for some time now, changing to responsive sites or setting up specific m. sites, 2018 is the year that things are really going to kick off.

Why is mobile so important in 2018?

Google announced way back in November 2016 that they were…

What we learned from implementing AMPs

This week's big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit this post as an AMP to see what we have done. Over the last year, we have published updates about how Google is implementing and utilising AMPs to improve everybody's mobile web experience.

A timeline of AMP

Let me recap the main developments of AMP: December 2015 Google announced that it was seeing 16,000 new Accelerated Mobile Pages (AMPs) every single day. This was an impressive rate of adoption and showed the extent to which publisher wanted to attract audiences of mobile devices. February 2016 Then in February we saw Google has started rolling out Accelerated mobile pages…

Google's Accelerated Mobile Pages are set to appear in all mobile SERPs, rather than just the news carousel.

Google's AMPs are designed to make mobile browsing a more frictionless experience. Rather than taking sites designed for desktop and making them responsive to mobile, AMPs are mobile first and only. It will mean clean, non-cluttered pages which will load far faster on mobile devices than your average responsive site. Earlier this year we reported that Google has started rolling out Accelerated mobile pages to certain mobile search results- specifically results in the news carousel that appears at the top of certain SERPs with the distinctive lightning bolt. The big news from Google is that AMPs are now to be rolled out to all mobile SERPs. In a blog post on August 2nd, the company announced an early preview of the new…

What Google AMP Means & How You As A Content Marketer Can Adapt

If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s Google’s most recent attempt to streamline mobile content for marketers and users everywhere. While most marketers are greeting AMP with enthusiasm, there’s no doubt that it will change web marketing in a big way. Here’s what you need to know about the major Google shift, and what it means for your web content. First, I’ll go more into defining, and then give you a how-to of sorts.

What is AMP?

According to industry experts analysing the launch like Search Engine Journal and Smart Insights, AMP is Google’s response to the launch of Facebook Instant Articles – an innovative feature that went live in 2014 and allowed users to access a selection of…