A tutorial on Facebook's updated business page insights

I was very excited to finally get Facebook's new Insights rolled out last week. Well worth the wait. Not sure if you have the new Insights? Take a look at your Admin panel and you should see this:

If not, then you are still awaiting the roll out. It's worth hitting the "Check out the new Page insights" button as it will simply tour you through the new features using your very own data. Facebook describes the update this way: "Historically, Page Insights has reported on posts' performance, reach, and engagement in three distinct places. In the new Page Insights, we aggregate all these metrics into a post-specific score card, so marketers can evaluate positive and negative metrics together. This will help Page admins better identify content people interact with, produce more of it, and…

5 key features and differences of Google's Keyword Planner

As many of you know, the Google Keyword Tool has been sunset and in some accounts has already been replaced by the Keyword Planner.

There has been much discussion (and disappointment) around this, as the Keyword Tool has, for many years, been the leading keyword research tool, loved by marketers SEO’s, bloggers and copywriters

Google’s launch of the Keyword Planner brings the functionality of the veteran Keyword Tool, combined with data from the Traffic Estimator. Clearly there’s more focus on the needs of AdWords customers, and whilst it’s not perfect, it will no doubt evolve as customer needs grow.

To ease the transition between the original Keyword Tool and the Keyword Planner,we’ve listed 5 changes Google has made.

5 New Google Keyword…

Five Powerful PPC Tips to Get More from your Google AdWords Campaign

Optimising PPC campaigns can seem daunting, especially for beginners. But when you know how to get the best out of Google AdWords, optimisation suddenly seems a whole lot easier. It can take years to learn the nuances of Google’s advertising platform, but by keeping a few key principles in mind, you can seriously boost your efficiency and ROI. In this post I'll share my five tips are my PPC ‘golden rules’ – the key things that everyone involved in campaign optimisation needs to know. Every paid search account is different. But with a bit of brain power, patience and attention to detail, you can apply these principles to any campaign you’re working on.

Auditing your AdWords account with BidCops

To help marketers audit their PPC as part of optimisation, we've developed BidCops, ClickThrough Marketing’s free AdWords audit tool. The 5 auditing and…

Keeping up-to-date with the latest Adwords innovation

Importance (to AdWords users): [rating=5] Recommended link: AdWords announcement of Enhanced campaigns This year Google have been shipping enhancements to AdWords at a feisty pace. We thought that it would be helpful to take stock and review some of these key changes. We notifying this update now since from July 22nd 2013 Google is automatically migrating all users to the new Enhanced campaigns feature. Google notes that a fair proportion of campaigns have still not been migrated since the announcement of the new feature in February... "Advertisers have upgraded over 6 million legacy campaigns, representing almost 75% of active campaigns". This blog post covers these 4 main additions for which I give more detailed advice in the newly updated Smart Insights Guide to Getting More ROI with AdWords. 1. Enhanced campaigns 2. Auction Insights tool 3. Automated rules 4. Dynamic Remarketing ads.

1.…

Daily Mail embraces affiliate marketing

Mail Online, the world's most visited newspaper website is embracing affiliate marketing to help convert the 8m daily visits into a new revenue stream for the publisher. According to Experian Hitwise, Mail Online leads the way in terms of market share when compared to Guardian, Telegraph and Sun Online. Although a very different target market and editorial content to the Daily Mail newspaper, Mail Online has deliberately focused on the showbiz, celebrity culture fine-tuning its content tailored to this online audience eager to return for more on a daily basis. With the appetite for celebrity gossip - it provides a perfect digital content marketing plan geared around a global publishing brand.

Migrating to an online channel

There has been mounting speculation as to how the traditional newspaper sector can embrace and can create a viable business model in sustaining healthy revenues through a digital platform. The dramatic…

Does the Conversation Prism help or hinder understanding of how to manage social media?

You might have seen the Conversation Prism has recently been updated to version 4 by Brian Solis? It’s always been a very useful reference to me - if only to help realise the potential of social media marketing, and the opportunity beyond that of Facebook and Twitter, the platforms that dominate social media plans.

Is it useful or confusing?

I read this post where the author, Richard Stacy, implies that graphics such as the Conversation Prism add to the confusion somehow. Stacy’s argument is a great insight that social media is an opportunity to evolve your marketing away from ‘channel and message’ (traditional media) and instead to a ‘behaviour identification and response’. Stacy identifies 4 simple options for how a brand can be mentioned in social media: People saying nice…

Ideas for improving your blogger outreach

In a world where consumers are bombarded by advertising, how can you cut through the noise to deliver your brand message in a meaningful manner? Word of mouth recommendations are nothing new, but with the evolution of social media, recommendations can now reach hundreds if not thousands or millions of people. Then of course, there’s the new breed of influencer - the blogger. With established communities, bloggers command authority and trust from their readers having spent years honing their writing skill and content, studying their analytics and engaging with their readers. They know their audience better than anyone else and can talk about your brand in a way that they know their readers will relate to. A positive opinion about a brand or product by a blogger can be transferred to their audience, resulting in referral traffic and sales. So, we’ve established that there’s significant value in engaging…

A tutorial to getting ready to take advantage of this new feature

Google is readying to add company logos in their search results and they appear to be making it relatively painless to implement.  It is easy to test to see if your site is correctly set up to allow Google to use the company logo. This short tutorial shows you how to test if a business ready and set it up if it isn't. Although this feature hasn't been released yet, you may have noticed that Google is displaying a logo, link to the Google+ page and recent updates using the preview box on the right for a brand search. So it's also worthwhile checking whether you have this covered.

HOW to get your logo into SERPS:

1: Create a company GOOGLE+ account

Many businesses to date have avoided or overlooked setting up a…

Or is SEO just getting some context? 5 ideas for resetting your SEO agenda

I’m not a fan of lightly making big, idle statements and this one has been made before. I say ‘SEO is dead’ now because the industry and culture of SEO, is fast transitioning. SEO Moz, or as they’re now called ‘Moz’, dropping the SEO element of the brand name. Of course SEO is not dead, it's simply now viewed in context, for what it is - one important practice in digital marketing.

When the SEO Juggernaut, ‘SEO Moz’, goes to the lengths of not only re-branding but changing their URL (that can be cataclysmically bad news for an SEO minded out-fit judging by the impact on Econsultancy when they dropped their hyphen), it illustrates just how important it is for them to move away from the pure ‘SEO’ label, a label that seems so dated now. Note…

Examples and tips showing how to get the best out of YouTube

While YouTube is certainly an ideal place to while away the hours before quitting time at work, many people also view it as the place to head when they want to learn about...pretty much anything. Of course, all of this translates into a lot of people spending a lot of time viewing and posting content on YouTube every hour of every single day of the week. With all of these people looking to YouTube to guide them in everything from their choice of car to the finer points of craft beer making, unless your brand includes YouTube as part of its strategy, you are likely missing out on valuable opportunities to expand awareness of your brand, increase your online visibility, attract new customers, and deepen relationships with current customers. Embarking on a new…