Facebook accounts for 52% of sharing on the web
New AddThis report for social sharing during 2011
AddThis, the social share bar tool used by more than 11m websites and 1.2Bn users, with their owners Clearspring, have followed the popularity of their 2010 report with a new 2011 update - see the info-graphic based report below.
The story is once again Facebook led, no surprise, comparing to the 2010 report you can see that Facebook is growing in its place as the default way people are sharing information.
2011 - 52% of AddThis shares are via Facebook
2010 - 44% of AddThis shares are via Facebook
2009 - 33% of AddThis shares are via Facebook
Twitter too is up 577% this year and accounts for 13.5% of sharing, based upon the AddThis Analytics. It was up 105% in 2010 over 2009, so the acceleration there is pretty big to say the least.
The mobile increase is what I…
Improving the accuracy of web analytics for social media tracking
There is a big elephant in the web analytics room... We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. ‘Less’ likely because the rise of those sources of traffic has coincided with (or helped cause) the rise in use of mobile apps or desktop clients at the expense of traditional web browsers.
So the visits you see as being reported as referred from one of the social networks are only the tip of the iceberg.
You’re almost certainly getting a better return on your social marketing that you think. It’s just not showing up where you’re looking for it. As we near the end of 2011 many are asking:
“If social is so ‘big’ why can’t I see those visits in my site’s analytics?”
If your calculations of the return on your efforts in…
Today I'm speaking at the Fusion Marketing Experience in Belgium today and looking forward to talks by Bryan Eisenberg (@TheGrok), Joost de Valk (@yoast) and Jeff Molander (@JeffreyMolander). I'll be liveblogging, first up is @GerryMcGovern...
Gerry McGovern on Top Tasks and the Long Neck
I enjoyed talking with Gerry last night, listening to the methods he uses on studies for companies with huge sites like the BBC, Cisco, IBM, Microsoft.
He starts with a theme for today - don’t trust the design of your sites, your customer experiences, to “gut instinct or suits around a table with lattes”.
The essence of the method is to identify around 100 main tasks on a site from researching site visitor behaviour by analysing search, analytics and interviews. Usually there’s around 100 and a single page survey is used to get a rating of these.
Amazingly, just 4-6 top tasks get 25%…
A process for content mapping and workflow
I've posted a few weeks ago on marketing automation and also this week on lead nurturing, the concept is reliant on having great content at each and every stage, so I thought a post might offer some further insight. It's also easier than you think, a relatively simple and practical process that can be tested and improved upon over time.
What exactly is content mapping?
Content mapping is (amongst other things) a process for lead nurturing by which a team prepares and organises relevant and valuable content. Once done, this content can be distributed to prospects depending on the type of lead (persona) and their point in the buying cycle (scenario).
Create and map content that generates buyers
Persona definition - you'll already understand your personas from my last posts - once again Im stressing how effective persona definition is key, otherwise how do you…
Creating a mobile marketing roadmap
Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained.
There are so many options – both technical and business based – that it is important to step back, look the business and marketing strategy, and to determine how mobile fits in at the strategic level.
On the technical side, core ecommerce and marketing services such as content merchandising and discovery, checkout and payment, and content delivery can be provided to traditional desktops, as well as new devices like smartphones, tablets, TV’s and BlueRay players through Application Programming Interfaces (APIs). The API’s standardize the interfaces which apps, sites or products need to access, simplifying integration and providing common tools and technologies which are scalable and well documented.
…
Shocking! New report shows surprisingly few companies using CRO techniques
Increasing conversion rate is a common goal for all site owners whether they’re running transactional sites or not. That’s why we review the tools available for CRO and have regular posts on techniques to improve conversion from Paul Rouke and others.
You would think that working to increase conversion is obvious; everyone would be working on it in the same way they will work on search, email or social media marketing. It seems this isn’t the case according to a new Econsultancy-Redeye Conversion Optimization report that shows where the smartest marketers are investing. There’s also a companion report from Redeye on developing a structured approach to CRO which I recommend if you’re working on boosting conversion.
In this post I’ll summarise the main implications as I see them - thanks to Redeye and Econsultancy for sharing this part of their…
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25 Oct 2011
Dispelling the consumer myth of what is involved in creating an account
Overview
In one of my earlier posts I explored the different approaches to handling new customer checkout on e-commerce sites. The approach of forcing new customers to either register or create an account in order to checkout has been around for many years, and in the earlier post I outline why you shouldn’t force new customers to have to register at the start of the checkout process.
In this article I provide 2 rare but extremely valuable techniques that retailers can use to increase their new customer conversion rate, with one of the techniques provided by ASOS who were featured in the original article.
Technique 1 – simply ask for a password during checkout
As I described on my original post, the difference between a guest checkout and a registration/account creation checkout can usually be narrowed down to just 1 piece of…
If you use Google Analytics, and your site gets any traffic from search engines, you will love the latest feature they've just added, which was announced on the Webmaster Tools Blog on 4th October.
Here are the stats you used to get when looking at a 'Search Engine Keywords' report:
keyword
number of visits
pages per visit
average time on site
% new visits
bounce rate
So, you could see that you had (say) 50,000 visits for the word 'laptops', but you were left asking questions like "so what?", "is that good, or bad?", and left looking at other tools to try and answer those questions.
So What's New?
Now, here is one of the new 'Search Engine Optimisation: Queries' reports:
I've highlighted the exciting bits there:
The red circles are new pieces of data they've added (from 'Webmaster Tools')
The pink arrows point to a single example of an instantly actionable piece of…
New data show how number of reviews can lift conversion rate
In the first generation of social commerce, measuring the sales impact of adding reviews to a site was enough. But now it’s time to dig deeper into the real ROI of social. Our ability to measure the ROI of social hasn’t always kept up with the latest developments. We can all count fans, likes and retweets, but businesses often struggle when it comes to tying these figures to their revenue.
This is one of the great advantages of including reviews in your social commerce strategy: with a little effort, it’s possible to track almost every part of their impact.
Why does review volume matter?
By now, most businesses understand that reviews can help conversion. But, what volume is needed to help conversion? Is a handful of reviews enough or should you aim for a minimum number of reviews?
If a few reviews deliver…
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27 Jan 2011
An introduction to user testing reviewing 3 options from Skoda to Porsche to Rolls-Royce?
No matter whether you work for your yourself, within a start-up business with 1 member of staff or you work at a multi-national blue-chip corporation, understanding your customers is one of the key ingredients to making your business and proposition work.
From lead generation and e-commerce websites to web applications and intranets, user testing is one of the most powerful, insightful and actionable techniques you can use. You move beyond thinking of your website/app/intranet from your own perspective to seeing how people who aren"€™t involved in your business browse, experience and interact with it.
From my experience user testing should very much be on the agenda for all businesses, for a number of reasons explained within this article. Critically, where user testing used to be considered an expensive, luxury service for only big businesses, new tools and techniques have…
