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How does your social share-ability compare?

Author's avatar By Dave Chaffey 09 Jul, 2012
Essential Essential topic

Use Social Crawlytics to compare social sharing with competitors

Following on from our post last week showing tools for comparing competitors' use of online marketingDan Barker recommended I take a look at Social Crawlytics, a tool for benchmarking social media that I hadn't seen. I've completed a quick review, so this alert gives some background on the tool and you can decide whether it's relevant for you.

Our review of Social Crawlytics

Value: [rating=4]

Recommended linkSocial Crawlytics

This is a free, simple tool that is aimed at showing you how popular your content based on how much it is shared across the main social networks as Likes, Tweets and +1s. It’s produced by Brighton-based SEO Yousaf of Elevate Local (@yesekand) and I think is a great effort given it doesn't have the backing many services have.

Although it’s free, it’s based on credits and I found myself out of credits after one report with no way to top them up without tweeting or waiting for next week - I guess that’s coming soon.

Unlike other tools which focus on a single social network like Twitter or Facebook, this one is great since it shows your total shares for:

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • GooglePlus
  • Pinterest
  • Stumbleupon

So everything that matters really. Here’s an example:

It also gives a report on how individual pages have been shared across the networks:

The tool works by crawling your pages like a search spider and then calls the APIs the networks have to gain information on the number of shares. Bear in mind that the networks sometimes discard shares after a period (I believe Twitter does this after 6 or 9 months or so), so it is not all time shares, simply the most recent active shares.

Applications of Social Crawlytics

For reviewing shares from your own site this tool doesn’t add so much since we now have Google’s Social Analytics. This shows the most popular networks for sharing and pages which are shared. However, for me the visualisation is much better than Google+. For example, it allows us to see how Twitter is more important and that Pinterest and Stumblepon shouldn’t be ignored.

What Google’s social analytics won’t do is to tell you sharing on your competitor sites, so this is the main benefit of Social Crawlytics - you can compare the level of sharing and review the most popular content types for your competitors as a way to learn about their content marketing.

Have you used this tool? What do you think? How do you use it?

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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