Research from LinkedIn showing how SMBs use social media marketing
This year LinkedIn conducted their own research to understand how SMBs are using social media and the benefits assessed across the goals of Credibility, Connection, Context, Community. The top-level findings are that 94% of the respondents use social media for marketing and 3 in 5 found it to solve a business problem.
'The main problem for SMBs is lead generation and 63% believe social media is helping them solve this..'
Find out more from the infographic below and LinkedIn's small business microsite which has best practice tips and examples specifically for smaller businesses and ideas on personal branding.
We have more detailed advice and examples in our Smarter Guide to LinkedIn marketing and we have a free webinar with the author Danny Bermant covering the Latest 2014 LinkedIn marketing techniques.