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How much does Facebook Advertising cost?

Author's avatar By Robert Jones 17 Jan, 2017
Essential Essential topic

Chart of the day: Facebook advertising cost per click across the World

Facebook advertising cost per click (CPC) is highest in Australia, Norway and Japan, where as Taiwan, Portugal and South Africa were found to be cheapest for CPC ads, whilst cost per "like" was found to be highest in Germany at $0.58 per like and cheapest in Mexico at $0.03 per like.

  • The study also found that cost per app install was highest in the United States at $2.74 followed by Japan at $2.70 and cheapest in Vietnam at $0.38.
  • Cost per like was found to be most expensive at 18:00, possibly when Facebook is the busiest.
  • Younger users were also found to be cheaper to target and females are more expensive.

Notably Instagram was found to be more expensive than Facebook advertising.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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