How Agencies have evolved in their services and with social media engagement
For the second year running, Browser Media has conducted another survey with 101 Agencies, sourced from Econsultancy's supplier directory, to understand agency services provided, demand for SEO, trends and how they are engaging with social media. Useful either if you're a client comparing the services offered by your agency, or if you're an agency comparing your services to others.
Interesting highlights concluded:
- Some agencies no longer focus purely on SEO as a branded service and moving towards 'digital marketing' offering a 'blended service'.
- Social media, web design, web analytics and copywriting are commonly offered by agencies offering an integrated approach
- It's surprising that some services such as Online PR and CRO are not more widely available as part of an integrated services
- Agencies offering International SEO has doubled.
2012's results can be accessed at their website.