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A vital step towards marketing digital transformation

In the current climate, digital interactions between brands and their B2B and B2C partners have become a major feature in their customers' buying journey. Given the complexity of customer interactions via different touchpoints and channels across the modern customer lifecycle as shown in the visual, planning frameworks can help simplify the analysis and prioritization of digital marketing activities. It is sometimes difficult to orchestrate marketing activities in order to ensure that the right digital tactics are used at the right time and in the right place in that journey, to nurture a customer lead. However, in the partner world it’s a lot more complex, because before you embark on the development of any marketing campaign with or through a partner, an imperative step is to market to that partner to raise awareness of your brand and educate…

The rise and rise of co-marketing partnerships as the new form of sponsorship 

Last year Nike spent $6.2 billion on sponsorships. That's certainly one way to keep your brand awareness high. But for those of us who don't have a few billion burning a hole in our pockets, co-marketing partnerships can be a great way to open new markets, attract new customers or simply boost sales. For example, the music streaming service Pandora partnered with Honda, Ford and Subaru to offer free music streaming to drivers. They gained 14 million new listeners and generated over 900 million in advertising revenue. Take a look at the infographic below to learn more about digital partnerships. Thanks to CIM for publishing this infographic…

The one New Years Resolution you should be making right now

If I said that you could have access to 3,000 Wembley stadiums full of buyers that have the ability to purchase your product and the ability to pay immediately, you'd probably think I'm lying or a looney. But I'm not, this is the reach of the marketplaces like eBay and Amazon, right now, today. In this article I aim to quash a few misconceptions and open your eyes to the obscene power of the marketplaces. And at the end of this article I have one question for you, but for now let's dive in.

A Car boot sale and books?

If you think eBay is a great big car boot sale and Amazon is just for books, then you're wrong, so very wrong. The marketplaces have evolved, they're gaining pace every single day and it's not just…