SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas of their skills. If they focus entirely on outreach, they might lose some of their technical expertise, whilst if they do nothing but look at analytics all day they won't be building links.
If you're looking to move up the career ladder an exec to a manager to a departmental head, then check out this infographic to see what skills you'll need to focus on most at different stages.
If you're interested in developing your digital skills more broadly, did you know we have a free research report on digital marketing skills.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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