In August our two most significant alerts were about changes to the Facebook and Google algorithm - check these out in the sections on search and social media marketing below.
Now we’re into September we’re into the final build-up to our Digital Impact conference which is in central London on the 17th September.
We’re looking forward to meeting members at the event where we'll show how to make a bigger impact with your digital marketing with in-depth case studies and workshops covering all the digital marketing techniques we cover in our monthly updates, that’s Digital Transformation, SEO, AdWords, Content, Social and Email marketing plus improving desktop and mobile experiences using CRO and analytics.
The latest changes to the Facebook algorithm - A Facebook notification on changes to how you share photos, clickbait and likegating on Facebook
Twitter Analytics now free to all users - Twitter Analytics became free in the last week of August
Google ends Authorship functionality - Google’s use of “rel=author” markup to stop but Google+ posts to continue featuring in search results
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder of Smart Insights and creator of the Smart Insights RACE Planning Framework. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave has contributed his expertise to many of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. His personal site, DaveChaffey.com, lists his latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask Dave a question.
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