How European marketers are using retargeting
Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The report shares key findings including:
- 1. 88% feel it's equal or better than search.
- 2. 64% plan to increase their spend this year.
- 3. The top 3 goals are 1. Brand awareness 2. To increase sales and 3. Retention.
So what's the hottest topic for retargeting?
According to the report on the 'State of the Industry - Europe' from adroll.com, Facebook improves engagement when it's included - increasing impressions by 1.77% and 2x more clicks.
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