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State of Ad Retargeting 2015

Author's avatar By Susanne Colwyn 13 Mar, 2015
Essential Essential topic

How European marketers are using retargeting

Adroll Targeting data has been analysed from 4,000 European Advertisers to find out how retargeting campaigns are working and what the future holds. The report shares key findings including:

  • 1. 88% feel it's equal or better than search.
  • 2. 64% plan to increase their spend this year.
  • 3. The top 3 goals are 1. Brand awareness 2. To increase sales and 3. Retention.

So what's the hottest topic for retargeting?

According to the report on the 'State of the Industry - Europe' from adroll.com, Facebook improves engagement when it's included - increasing impressions by 1.77% and 2x more clicks.

hottest topic for retargeting


Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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