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The benefits of integrating search and social media advertising #DigitalInsights

Author's avatar By Susanne Colwyn 27 Oct, 2014
Essential Essential topic

New research shows a significant multiplier effect from combining search and social media advertising

This research summarises how some advertisers are making their online media buys more effective by integrating social and search campaigns together. Marin Software surveyed over 200 Advertisers, managing Google, Facebook and Bing campaigns and their report reveals tactics and strategies that have worked for leading brands.

As we would expect from the theory of the 4Cs of integrated communications, the findings showed that 'marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more'.


This multichannel research showed that advertisers achieve a 68% higher conversion rate when their search campaigns are integrated with social advertising. Download their full research on integrating search and social media advertising (registration is required) to find out 5 strategies and up to 15 tactics for maximising your integrated campaigns.

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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