Engage

Increase customer loyalty, sales and advocacy

The 'Engage' step in the RACE Planning framework defines how to maximise long-term customer engagement and retention. Keeping customers, fans, followers and site visitors engaged is one of toughest challenges in modern marketing. Brand experience and satisfaction drives engagement - we need to boost the number of promoters.

These guides explain approaches to increasing retention and loyalty.

Free Managing International Marketing template

Solve your Managing International Marketing challenges with our FREE Managing International Marketing template

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Free Managing International Marketing template

Solve your Managing International Marketing challenges with our FREE Managing International Marketing template