Chart of the day: The biggest challenges for growing email list size include increasing sign-up rate and improving content
New research from Ascend2 found that improving email sign-up conversion rate and improving content quality and relevancy are both the biggest challenges for marketers when it comes to their email marketing list.
The research also found that improving list hygiene and reducing unsubscribe rates are also important.
Naturally, conversion rate increases are the biggest challenge but content is important to marketers, who realise that quality, relevancy and value of content is key to email marketing. It ultimately is what will encourage customers to interact with the brand.