Explore our Email Marketing and Marketing Automation Toolkit

A video tutorial showing how to avoid the common mistake in email CTAs

Author's avatar By Tim Watson 26 Mar, 2014
Essential Essential topic

Creating Email CTAs with Impact with Tim Watson

In this video, regular contributor Tim shows that too many email campaigns contain calls-to-action (CTAs) which focus on what to do, rather than the reason to click.

This 99 second video shows how to improve email CTAs via top tips, examples and a simple formula on how to avoid mistakes, thinking about CTAs as mini value propositions.

To get more tips on email best practices, read Tim's Zettasphere blog, sign-up for his email or check out the Smart Insights online copywriting course. 

Author's avatar

By Tim Watson

Tim is founder of email marketing consultancy Zettasphere and EOS Implementer at Traction Six. Experience includes Operations Director at Email Reaction and Marketing Director (fractional) in the US delivering a 310% revenue increase to $5m. Tim has 15 years of email marketing expertise with a heavily analytical approach to strategic choices. Connect with Tim via LinkedIn or Twitter.

Recommended Blog Posts