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6 tactics to improve email subscriber engagement

By Dave Chaffey 02 Nov, 2011
Essential

Presented to eDialog Europe Aspire conference, November 2011

In this presentation I took a look at what I see as six of the email marketing techniques that will matter most in 2012.

In each area I looked at the key questions to ask to review strategies to improve. Plus I also looked at stats of adoption of mobile and social and lots of creative examples of how companies are responding to these challenges, particularly for mobile marketing.

1 Engagement
2 Mobile Email
3 Email contact strategies
4 Channel integration
5 Social-email marketing
6 Email marketing optimisation

I also recommend taking a look at the other keynote from Dave Wieneke on the future of email marketing and messaging.

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.

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