Presented to eDialog Europe Aspire conference, November 2011
In this presentation I took a look at what I see as six of the email marketing techniques that will matter most in 2012.
In each area I looked at the key questions to ask to review strategies to improve. Plus I also looked at stats of adoption of mobile and social and lots of creative examples of how companies are responding to these challenges, particularly for mobile marketing.
2 Mobile Email
3 Email contact strategies
4 Channel integration
5 Social-email marketing
6 Email marketing optimisation
I also recommend taking a look at the other keynote from Dave Wieneke on the future of email marketing and messaging.