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The missed opportunity of automated email marketing

Author's avatar By Dave Chaffey 20 Jun, 2013
Essential Essential topic

A presentation explaining how to plan and optimise automated emails

Created for the International Email Marketing Summit, this free webcast explained the options for creating more relevant automated emails - one of the biggest missed opportunities in Email marketing.

I covered:

  • How Automated, Event-triggered or Behavioural emails are surprisingly rare.
  • The 10 options for automated email campaigns.
  • Recommendations to optimise these emails using the CRITICAL framework we use in the Smart Insights 7 Step Guide to Email Marketing.

Here is the Slideshare which gives a lot of examples across the different types, but especially Welcome Emails. You can view the talk via the link.

Creating more relevant, more responsive more value Event-triggered Emails from Dave Chaffey
Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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