9 Digital Marketing Megatrends for 2018
9 megatrends across the 5 pillars of marketing today which every business should actionDownload Guide
With advancements in technology, the ecommerce industry has become an intensely competitive space.
As an ecommerce business, you are bound to face competition from not just industry giants but also from nascent brands that are coming up as we speak. As a result, you are in for a tough ride, especially when it comes to attracting and engaging buyers and reducing cart abandonment rates.
We interviewed 1,000 online consumers from the US and the UK on their buying habits and their experiences with the current ecommerce enterprises.
This allowed us to understand the challenges that ecommerce enterprises face and how you can build strategies and tactics to counter these challenges.
You can download the full VWO eCommerce Consumer Survey Report 2017.
This ecommerce report addresses different challenges including:
Expansion is the core of any eCommerce business. It is one of the most crucial pieces of the puzzle when it comes to shaping up a profitable business model for your venture. Various eCommerce businesses struggle with expanding and attracting relevant customers.
The report highlights the following major expansion tactics:
In the past 2–4 years, the ecommerce industry has seen a shift in the conversion paradigm. Conversion is no more about product availability and incoming traffic. It has gradually shifted toward the quality of experience offered to your visitors and customers.
The findings shared in our report have only reinforced the importance of customer experience in the eCommerce space.
A lot of ecommerce enterprises lose their customers due to lack of logistical capabilities. This has lately become an additional area for innovation in the ecommerce industry. The report also covers in depth how logistics impact conversions in the ecommerce industry.
VWO’s eCommerce Consumer Survey report has been written keeping in mind the primary challenges that ecommerce enterprises are facing and the ways in which they are combating them.
This report provides in-depth insights on the challenges that the current ecommerce industry faces. The report also includes swift methods that can help you combat the challenges that come directly from seasoned ecommerce professionals.
The ecommerce Consumer Survey report intends to enable ecommerce practitioners with hands-on experience in managing and growing the ecommerce channel to add more to their skills.
By Carolanne Mangles
I am the Digital Marketing Executive and Blog Editor. I am an ambitious and confident marketer with demonstrated experience managing website content, with integrated knowledge and practice of SEO – keyword research, on-page optimisation, technical SEO and link building best practices. I have the ability to write, with a keen eye for detail, a variety of content across channels as well as taking full ownership and editorial management of blog content, and the ability to ensure content marketing is tightly integrated with PR strategies and outreach. Connect with me on LinkedIn or follow me on Twitter
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