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When are Black Friday weekend shoppers planning to hunt for bargains?

Author's avatar By Patrick Kelly 25 Nov, 2016
Essential Essential topic

Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day.

Black Friday is finally here, whether you love it or hate it, there is one undeniable fact - Consumers spend big during this period.

Consumers in America are buzzing to see the deals online and high street retailers have on offer during the biggest shopping weekend of the year. An estimated 137.4 million people are considering hitting the shops this weekend, that's 59% of the population.

While there is plenty of competition for consumers attention across the whole weekend, the days with the highest potential for your business is on Black Friday and Saturday. With most Black Fridays sales lasting from Thanksgiving (Thursday) to Cyber Monday (and beyond), which day will drive the most sales for you? An annual survey from the National Retail Federation and Prosper Insights & Analytics shows that less than half are planning to shop Saturday (traditionally the most popular day for the rest of the year) and a whopping 74% are planning to hunt for bargains on Black Friday. I know I will be!

Author's avatar

By Patrick Kelly

I have spent many years working with both B2B and B2C brands to implement data-driven marketing strategies covering paid search, SEO, Social media and marketing automation. You will also find me catching up on the latest Marvel releases or playing the latest RPG.

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