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What Makes People Want to Follow a Brand?

Author's avatar By Danyl Bosomworth 04 Jul, 2011
Essential Essential topic

An interesting infographic reminding that consumers that typically engage with brands, albeit few of them, will not only buy more from that brand but also recommend to others - so how can you be more interesting and engaging and also remember to remain that way?

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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