We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by UKOM shows the top 20 properties by unique visitors.
As you can see, Google remains on top, with Facebook and the BBC (British Broadcasting Corporation) following behind in second and third place. It is interesting to note that almost half are news sites which gives an insight into the consumption of modern day news online.
Overall, Google reaches 97% if the UK online population.
However, UKOM also shows the breakdown of those top 6 sites to show that Youtube alone reaches more than all of Facebook's properties combined.
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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