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Mobile display and mobile search grows 53%

Author's avatar By Robert Jones 11 Jul, 2017
Essential Essential topic

Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe.

Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe.

  • The UK leads mobile ad growth compared with the rest of Europe.
  • There is year on year growth of around 53% for mobile advertising.
  • Mobile advertising revenue globally has hit $83 billion which is over 60% increase.
  • Mobile display advertising grew by 52.9% to €5.4 billion in Europe, mobile search was up 52.9% amounting to €5.5 billion.
  • Serbia, Romania and Turkey have seen the biggest mobile display advertising growth year-on-year.

Author's avatar

By Robert Jones

Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.

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