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Inbound marketing Vs Outbound marketing

Author's avatar By Danyl Bosomworth 30 Oct, 2011
Essential Essential topic

We love this quality infographic - well worth 5 minutes to read through it - it's great to see the inbound model becoming more popular with marketers too. A few highlights of the infographic:

  • People are opting out of our lists - email and phone
  • 86% of people skip TV ads
  • Inbound marketing costs less than interruptive outbound

Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

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