Videos are some of the trickiest marketing assets for companies to produce. They require a lot of preparation and are expensive to produce and market. Google Hangouts on Air offer a way to broadcast your videos to the world, for free. Could it be an cost-effective tool to improve your marketing strategies by creating videos quickly and broadcasting them widely?
Google created Hangouts as a web-based tool to allow Google plus subscribers to communicate via video. Originally, the tool set up a virtual room where up to ten people could hang-out together to converse or carry out more complexes tasks, like group meetings.
Last year, Google developed a feature that allows you to share your hangouts on your YouTube channels, and more recently, that allows you to broadcast your hangouts live to an unlimited audience: Google Hangouts on Air.
Note that you will need to have a Google+ account and a YouTube channel. There are also a few drawbacks to this tool: you will not be able to limit the audience on YouTube once you are streaming and it may prove difficult to moderate comments on YouTube while running the session live. Also, as the broadcaster, you will have to take responsibility for others copyright infringements.
I work within Higher education and think there is great potential for using Google Hangouts On Air - they are already used by some teachers, students, and administrators to share their knowledge and thoughts. However, Hangouts on Air is very seldom used by higher education institutions for marketing purposes. Here are some ways higher education institutions can use Hangouts on Air:
Marketing your videos is at least as important as creating them. For each type of Hangout on Air:
Noelle Visani is a Social Media Strategist at Higher Education Marketing in Montreal, where she oversees client strategy on both social media channels and through traditional media relations. You can follow her on Twitter or connect on LinkedIn, and read her blog posts
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