Explore our Content Marketing Toolkit

The 3S model for content marketing

Author's avatar By Danyl Bosomworth 30 May, 2013
Essential Essential topic

Searchable, Shareable and Snackable are the keys to success

I read this post last week and feel it's worth sharing as a reminder for content marketing teams. It's created by Skyword a software company serving content marketers, so a good example of educational content marketing in and of itself.

The infographic summarises a simple, and useful, mantra…


I'd urge content marketers to take 10 and read more, to consider how you'd implement this within your programme:

  • Searchable. Content must capture the passion and pain points of the consumer using relevant trending keywords, boosting the content’s search ranking. Read more about being findable.
  • Snackable - Content needs to be relevant for an on-the-go consumer who needs answers to questions in a moment’s notice, increasingly on mobile devices. Snackable content leaves the consumer satisfied and eager to come back for more, you're part of their solution. Read more.
  • Shareable - Content is the root of discussion across social channels, the social object. This requires us to be compelling enough for readers to share with their network of friends and followers. Not being shared means your stuff isn't worth sharing. Read more about fixing that.
Author's avatar

By Danyl Bosomworth

Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.

Recommended Blog Posts