Our content marketing blueprint - updated
It's almost a year ago since we created our blueprint for content marketing infographic - and with so much conversation now around the converging of digital and 'off-line' media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.
Paid, owned and Earned media meets Inbound Marketing
It's important to be alert to paid, owned and earned, in relation to content and inbound marketing. Especially owned media - this has to be a key priority in 2013. Without your own (ed) brand platform from which to both publish, and to which you want to drive traffic there becomes a far weaker case to create and promote content. Since how will you garner any traction with your consumer, show any conversion? This is the key area that we've updated our infographic from last year, as well as recognising that paid media plays a role too, to help amplify great content, tools and resources on your platform.
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