The State of Content Marketing 2015 [Infographic]

Content marketing planning and effective marketing tactics

In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content marketing - it was in the previous year too!

So, what is the latest thinking on content marketing? In our new infographic we've partnered with Jane Hunt, along with her team at JBH Marketing to summarise the key issues and give examples of what's working and what isn't.

The infographic blends stats with advice including the 7 content marketing planning tactics that are crucial to your business and where to invest your budget.

Did you know that...

• Content marketing drives inbound traffic, proven by successes with Kissmetrics whose blog accounts for 70% of their traffic.
• There has been a shift from using content to acquire leads and sell, to engagement and nurturing long-term relationships.
• In B2C, the most popular tactic is sharing content via social media but the most effective is from face-to-face events.

For more information on the 'State of Digital Marketing' for this year, check out the companion State of Digital Marketing infographic which blends research from our Managing Digital 2015 Report and digital marketing consumer statistics.