Setting up campaign tracking in Google Analytics to track campaign response

In this months poll I asked readers of this blog to see which campaign tracking techniques they or their company or clients tend to use. Later in this post I explain how to setup campaign tracking. Around 100 people voted, thanks!, how you voted is shown below:

We asked readers to tick all that apply even if  you didn't generally use a channel, like display or affiliates, but still knew how to tag, track and review it. The results seem to confirm what I find when I meet people face-to-face which is that: 1. Marketers tend to review all visitors to their site in analytics without breaking them down to segments - this is partly for time reasons or simply being aware of the options. T0 find out how to use…

Through their experience, search marketing specialists know intuitively the questions to ask to review and improve the contribution of search marketing to an organisation. But what if you"€™re a business owner or marketer where search marketing is only a (small) part of what you do? Which questions should you be asking and where do look in your web analytics to find the answers? Our compilation of top-level questions is intended to give you a framework of questions to ask yourself or colleagues or agencies who are managing search engine marketing. Your review frequency will depend on the importance of search to your business. But you'll want to review the time-series or trends through time of the KPIs we suggest  these over a period of at least 3 months to see changes in performance. This is the type of report you should produce to review effectiveness over time - fairly stable performance in this…