Does your blog or site run on Wordpress? If so, use these WordPress Plugins to optimise your content marketing, SEO and more
WordPress is the most popular CMS (Content Management System) due to its ease-of-use, flexibility, and scalability; especially for entrepreneurs, aspiring bloggers, and businesses looking to expand online. But one feature of WordPress where it really stands out from other content management systems is the sheer availability of different Plugins. Some are well known, others are diamonds in the rough. Certainly, there are plenty that are more trouble than their worth. But by using Plugins selectively you can achieve better results more efficiently than without them.
Without further ado, here are 37 of the best WordPress plugins will want to consider for your business website:
Search Engine Optimization
1. Yoast SEO Plugin for WordPress
The Yoast SEO plugin covers everything you need for on-page SEO. It helps you optimize ranking factors…
Use these tools to find and curate quality content
Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and video tools and grammar checking.
Key things to consider before purchasing and using these tools:
The tools we’ve listed here are a useful starting point but there are dozens of others, with new ones appearing all the time. It’s useful to ask your content team what tasks they do on a daily basis and/or find repetitive. The chances are there is a tool to help.
Whilst many of these tools come with a small price tag, it’s easy to rack up a long list of tools that are rarely used. Consider using these tools, where appropriate, within your publishing processes to formalise their…
Use these tools to assess and improve on-site user interaction
Time-on-site, bounce rate, page views. You've probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can make a massive difference and really help to generate that all important engagement which lets you boost these key metrics and thus helps you rise in the SERPs and sell more products. So we took at look at 5 of the best page engagement tools so you can see which ones are right for you and give them a try.
What do these tools do?
These tools help assess and improve the effectiveness of website design including different page template types such as home page, landing and campaign pages.
Why are they important to digital marketers?
A framework to help you get the best results from marketing tools
You don't need me to tell you that there are a lot of different options when it comes to marketing technology. Just one look at Scott Brinker's infamous martech graphic shows just how bamboozling the 3000+ strong field of marketing tools can be.
With new marketing tools and available to us almost daily, it can be difficult to know where to prioritise your marketing activities to get the most 'bang for your buck'.
As marketers we need to be agile by reacting to new developments to gain an upper hand on the competition, but at the same time, we need to avoid being 'technology magpies' following seductive, shiny new tools which may distract us from working on optimising the most effective channels.
Our CEO Dr Dave Chaffey,…
Discuss and find out the latest news in our new Community feature.
Long time users of Smart Insights, might remember 'Digital Marketing Answers' which was a forum for asking questions which we and other members would answer. It was a great way to find out what you wanted to know and covered questions from how to develop a digital strategy to SEO techniques to recommended qualifications to the best insights or stats sources.
It was used regularly by members, so seemed a great way to find out what you wanted to know and to enable sharing of issues not always discussed well.
However, the tech we built it in 3 years ago was no longer fit for purpose since it wasn't mobile responsive and it was a bit clunky in places. So we have now relaunched a new members' community - we look forward to answering your questions - Dr…
Use these tools to give your blogging a boost
Anybody who has ever owned a website knows how much hard work goes into creating, and then running and updating it, adding changes, uploading content and media, and keeping track of all the social media accounts tied into it. And that’s just the tip of the iceberg. The problem is, the only thing an end user sees is the content, which makes it the most important ingredient.
Coming up with exciting content is a bit tricky though, not just because everything has already been done to death, so it’s hard to come up with anything original, but also because once you set out to create it, it seems as if everything is turning against you and wants to prevent you from creating it. You name it: procrastination (although that one is on you), writer’s block…
Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing
Whether you’re working on getting your start-up off the ground, or you’ve been working in the field for several years, every business could benefit from some quality digital marketing tools that will make processes more efficient and productive. One of the primary challenges of running a business is enacting effective marketing.
On average, mid to large size companies spend $958 million more than was actually necessary in their marketing campaign. This clearly shows that the majority of companies need to revamp their marketing strategies to make them more efficient, and one way to do just that is to use some of the following marketing productivity tools.
These are my personal set of marketing productivity tools that mainly focus on content marketing, SEO and…
Use this chunking tool to help stimulate content marketing ideas
Chunking is something that is used in Neuro-linguistic programming (NLP) and performance coaching but it can also be used to plan your next content campaign.
Most clients are always looking to create content about them and as agencies we know that we need to produce content that the audience cares about so they share it.
The challenge is finding the middle ground that satisfies the needs of the business whilst producing content that has an actual audience to share it.
This is where our chunking tool can really help to uncover communities that you might not have thought of otherwise. You can use it here
Chunking up to move away from niche product targeting
If you want a client to look at alternative communities outside of their direct customers then you can chunk up.
An example of using an infographic to explain a proposition
We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers.
If we think about the purpose of infographics in content marketing in the context of our Content Marketing Matrix, they can and most often are aimed at raising awareness at the top of the funnel where they encourage sharing through a viral effect (either emotional - top-left in the matrix) or rational (bottom-left). But they can also be used further down the funnel (right-side) funnel to educate contacts about the benefits of a product category or service and explain a company's service. That's the purpose of this example which we received by email rather than social media (these type of infographics are…
Digital marketing tools to support your content marketing
The importance of content marketing in a business cannot be overlooked especially since we have to work hard to engage our audiences rather than pushing messages to them. Long gone are the days where creating billboard ads and radio spots were enough to get your business to the next level. Today, consumers want more and they like to have content they can relate to in order to feel a part of your business.
Content can help you to craft a story about your business to help you connect further with your customers and to share your unique values, showcasing the personality of your brand.
It's not easy to get started with your content marketing strategy. Before any success story can be realized, a business needs to have the right tools in place to be in a better position to…