How to integrate Email and Facebook to achieve marketing success

Despite the infamous belief that email is dead, any other marketing channel is unable to boast of the tremendous 3800% ROI that email keeps bringing to those who practice this marketing channel in a proper way. Analyzing from where the rumors about the dying email usually arrive, the social media come to mind as a logical assumption. Indeed, many may recognize the social media as a direct and more powerful competitor of email. Such a misconception is grounded in the fundamental confusion of different roles both channels play in communication with customers. Is the effective fusion instead of confusion possible in order to benefit from both marketing tools? Yes, it is definitely possible after the “labor division” of email and socials is comprehended.

Email and Facebook - not twins but brothers

Comparing email with Facebook, for instance, every marketer should clearly understand that…

Pinterest is a platform for sharing visual content. So, to expand awareness and reach of your brand, the quality of your visual content is the key to success on Pinterest.

Pinterest is for creative marketers! By making sure your content is imaginative, eye-catching, interesting and useful, you will be able to reach out to expand your audience and keep them interested. In this article, there are some basics of managing integration with other channels and SEO that we will cover at the foundation of expanding reach. A few headline statistics about Pinterest: 70 million users from the US 80 million users outside of the US 81% of Pinterest users are actually Females 40% of New Signups are Men; 60% New Signups are Women. Median age of a Pinterest user is 40, however majority of active pinners are below 40 There are over 75 billion ideas on Pinterest 87% of Pinners have purchased a product…

10 CEOs share sales and marketing alignment tips through Account-Based Marketing

Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing teams that are aligned with each other have a 67% success rate in closing sales. Additionally, having an aligned sales and marketing team can help your business generate revenue 32% times faster than those that don't have an alignment.

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Despite the fact that companies recognize the need for sales and marketing alignment, the reality is that a lot of B2B companies struggle with this. In fact, 90% of B2B marketers admitted that aligning with the company's sales team…

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty

If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. They want to engage moment to moment, creating their own content and enjoying intimate interactions with their favorite personalities. In short, they crave experiences.

Instagram reacted by launching its Stories feature in 2016, offering a way for people to share their experience with a more seamless alternative to Snapchat’s popular story feature. The two companies have been battling it out since then, though a 2017 study found Instagram is currently the preferred platform for popular influencers.

 

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How to hire an amazing editor and save your brand from embarrassing gaffes and find your content groove

In today's fast-moving world of internet publishing, speed often wins over accuracy. While it may seem we're all getting more lenient with typos, misspellings, and obvious grammatical mistakes, the truth is that our mistakes are still noticed. Individual customer impressions matter, and, if the mistakes go viral, they could have a more amplified negative brand effect than ever before. Just ask the poor brands that ended up on this unfortunate countdown list full of "eggregious" mistakes "thier" surely not proud of. Hiring an editor brings about a host of benefits, including a reduction in writing and grammatical mistakes and an increase in high-quality content. Most brands and agencies don’t have an editor, but how many can say they haven’t missed spelling or grammatical errors? It’s not a 'nice' to have; it’s a must-have. [si_guide_block id="85104" title="Download…

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable.

LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating it like a more personal social network, which it simply isn’t. My experience of the platform has been far from that reality. I’ve had nothing but success from leveraging this corporate stage but I believe that has far more to do with my mind-set towards it and how I use it for the B2B business environment I operate in. [si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]

Just a recruitment…

Facebook video ads really could be the silver bullet that creates a huge bottom-line impact

For as long as I can remember, marketing professionals have been proclaiming that Facebook is dead. A little extreme, right? Well, continually declining reach, boosted posts and ads that deliver untargeted fans and traffic, and the need to throw big money to generate any meaningful ROI have all contributed to this frustration.

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To be fair, as social networks go, Facebook is harder to crack than some of the others. There are some Facebook marketing hacks you can test that will certainly help, including: Tagging contributors, fans, and experts in posts to extend reach Commenting and liking as your page, not your personal account The use of visual…

8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools

Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping and the eyes widening. IBM’s Watson had struck again – a Machine Learning (ML) program that used an algorithm to generate ad scripts! The campaign is an example of how Toyota agency-of-record Saatchi & Saatchi Los Angeles is using what it calls "creative programmatic." The agency wanted to connect the Toyota's Rav4 crossover to the favorite activities of individual consumers but in an unpredictable way. So, Saatchi fed Watson the world's top 1,000 activities - like biking, dancing, and cooking - and asked Watson to pair two activities that had low probabilities of being matched. The agency then used the pairings to create 300 unique videos, which targeted at users on Facebook and Instagram. This is…

Why these 10 ecommerce features are essential to your online marketing efforts

Choosing the best ecommerce platform for your needs is difficult. You've got dozens of choices, and it can be hard to tell the difference between the truth and the marketing hype. When you factor in your shopping list of features to consider and the parameters specific to your situation that go into the decision, it's easy to get overwhelmed, which makes it even easier to make the wrong decision. And the stakes are high. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/] Making the wrong decision can leave you spending way more than necessary to set up your online shop with all of the features you need,…

Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior

At one time or another most companies will be challenged with overcoming a period of slow sales and growth. When companies are operating in a deficit the effects on its people as well as the business as a whole can be dramatic. Fear of redundancy, wage cuts and simply having to do more with less are all common challenges for employees that can lead to high levels of stress and anxiety. This physical and psychological trauma can prove to be especially problematic as employees operating at capacity for unhealthy periods of time become burnt-out affecting their ability to make good decisions. Mistakes can lead to tensions between teams, bringing people into regular conflict and contributing towards…