Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach.
When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the expense of the other.
At ClickThrough Marketing we provide an integrated digital marketing approach. Working with large-scale e-commerce sites, we have learnt the importance of combining PPC and SEO activities to gain greater client and market insight as well as streamline our own internal activities.
Here, we look at four ways in which PPC and SEO can work together to deliver better results across the board.
1. Finding SEO opportunities with PPC data
There are many ways in which PPC can support SEO and digital marketers should explore ways…
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers
People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete.
There’s a reason why these types of contests and giveaways work so well: They build excitement and attract potential customers. If the giveaway is newsworthy (even if it’s not $1 billion-newsworthy), it still creates buzz and encourages people to share among friends.
[si_guide_block id="82119" title="Download FREE Resource – 10 common social media marketing mistakes guide" description="Our actionable guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience."/]
Social Media and Branding
Social media has the power to transform the way we connect with brands and one another.…
3 key ways to streamline your martech stack and maximize the value of your marketing toolkit
Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control your budget, extract more value from each tool, and see what you've been missing. Streamlining your tech stack starts with three steps.
It’s not always true that more options bring greater success. New advances in technology, data analytics, and marketing automation can often create the illusion that we need the latest and greatest tools and force marketers to believe they must keep adding tools to their repertoire to avoid falling behind the competition — or out of touch with customers.
But more isn’t always better. Companies often don't fully understand the capabilities of their in-house information, ending up with either extraneous marketing software or not enough. Too many or too few tools can…
How to gain visibility on SERPs for local law firms
As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them online first. Internet reviews and word of mouth count for more now and up to a third of people research lawyers in their local area before getting in touch with one or more firms to discuss their needs.
Local SEO helps law firms connect with prospective buyers of their services. Whether that’s through seeing their details in a citation listing, finding them on a map of local lawyers, or via content marketing, lawyers can no longer afford to sit idly by and cross their fingers that new clients will magically appear.
Let’s look now at how local SEO can help law firms get…
Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals
How?
It starts with a template.
That’s right. Similar to your email template, or your newsletter template, or your website template. It’s the same concept, you start with a basic, proven framework and you add what you need and take away what you don’t. You’ll be finished in half the time and you’ll win three times the deals.
Download Digital Agency Coach's proposal template to help push your proposal in the right direction. Keep reading to find out how to maximize the template and get every last drop of value out of it. Before you submit it make sure you run it by our Ultimate Digital Agency Proposal Checklist to make sure you’re submitting only the creme-de-la-creme of…
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers
Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns.
[si_guide_block id="70611" title="Download FREE resource – Essential Digital Marketing Tools" description="To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools. "/]
1. Revfluence
Revfluence integrates messaging within their platform, so brands can easily offer partnerships to one of their 500,000 influencers with a single click. Analytics enables marketers to fine-tune success metrics, like attributing purchases to specific followers, analyzing comment sentiment on sponsored posts, and more. Revfluence even includes product shipment…
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers
Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage with them.
But we’ve barely even scratched the surface of what ecommerce personalization can do.
In fact, you will soon see four ways it’s going to redefine websites – once again – in the very near future.
5 Websites That Have Proven the Benefits of Ecommerce Personalization
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
1. Netflix
Netflix is responsible for …
Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team
Reviewing the performance of each campaign, across every channel is a good place to start. Every business is different and every audience responds to different channels in different ways.
In ecommerce, however, we’d argue that whatever sector your business sits in—email marketing needs to be a top priority in 2018. Read on and we’ll tell you why.
Email delivers the best ROI
Why focus on email marketing and not the newer, shinier channels?
Well, despite the fact email might not be the sexiest channel, more often than not, it actually delivers the best ROI.
Some marketers may mistake maturity for irrelevance and fear that email won’t be able to cut through the noise. But this couldn’t…
Great new visual design and usability, but no long-term data (yet)
There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days.
Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven't you can read about the benefits here and see Google's summary of the new search console features.
I was also interested to see whether there would be any new reports or insights which were available.…
Search Marketers Are Embracing Online Reviews
Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore.
According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do recommendations from friends and family.
Reviews have also shaped search algorithms. And with Google explicitly indicating that reviews play a role in one of its three primary local search factors, an increasing number of marketers and local SEO professionals have been crafting strategic approaches to reviews in hopes of improving local SEO performance.
[si_guide_block id="5750" title="Download our recently updated Premium Member Resource – Successful SEO Guide " description="This guide is one of our most…
