Part 1 of 2: How ecommerce can win with Amazon
Amazon is by far one of the biggest and well-known brands in the world and one of the top five largest companies in the world by market capitalization. The business has grown exponentially over the last 10 years and the pace is continuing at a rate of knots:
Source: US Stock Market
Amazon has been a growing and dominant force of nature in the world of retailing since its origins in 1994, threatening existing players such as Walmart and Toys R Us, whilst disrupting entire market dynamics and customers expectations of what is expected in terms of quality, service and delivery.
*For a detailed run-through of Amazon’s history, business model and strategy check out Dave Chaffey’s in-depth case study analysis.
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If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place
In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store.
You’ll learn the different types of Instagram sales funnels you can consider and when to use them.
And I will show you, practically, how to set them up using different tools.
It’s important to consider what happens to a new follower on Instagram once they find your brand because otherwise, you can’t measure the ROI or success of your marketing efforts.
The best way to do this is to create sales funnels, measurable and optimizable steps followers are instructed to take once they follow your Instagram account.
That…
When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money
One of the most accurate methods to help you do this is by digging deeply into your store’s analytics. Analytics can help you find out what on your web pages isn’t working, or can still be improved further.
Unfortunately, the stats on how ecommerce stores use their analytics is rather dismal. 80% of online stores don’t use Google Analytics properly, which breaks down to:
Just half of all ecommerce stores even bother tracking their main conversion points
67% of stores haven’t integrated social-media tracking with their analytics
…
Shockingly, 94% of respondents aren't ready for GDPR
With the new GDPR changes being implemented in May, it is a hot topic on every marketer's mind.
The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address to receive a company whitepaper or enter into a competition, and then being kept on an email list for promotional emails and 'spam' that the user did not originally consent to.
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the…
Why we should all be excited about GDPR
Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017.
With circa 75% of all data predicted to be rendered obsolete, the ICO’s upcoming changes to current data protection regulations is the biggest news to hit our industry in over 20 years; and as a result, our generation of modern professionals are fighting to ensure they achieve compliance – or at least dodge monetary penalties.
But in the rush to avoid being hit by the significantly increased fines of up to £17 million, or 4% of our turnover for the previous year, are we forgetting about the bigger picture of GDPR?
The ICO’s UK Information Commissioner, Elizabeth Denham, stated that in attempting to safeguard ourselves from any negative repercussions, “we risk losing sight of what this new law is…
In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news.
Social media channels offer the most granular way for marketers to identify real people. They allow marketers to not only know when they’re advertising to males, females, young adults, or retirees, but also to cross-reference basic demographics with profile data, behavior, interests, and users’ social graphs in order to qualify audiences at a level superior to other advertising channels.
The ability to target exactly who you want and to take attributes from your CRM data and consumer preferences specific to how they interact with your brand is a unique advantage of social advertising. For instance, the San Antonio Spurs tested a variety of creatives for Facebook’s link ads to encourage a custom…
Learn how to shift your automated email marketing into hyper-drive by pre-defining 5 key segments based on fine-grained customer information and behavioral data
Email marketing has long been a cornerstone of any successful eCommerce operation, and, in much the same way, where email campaign segmentation and hyper-personalization were once considered optional, that is no longer the case. Together, they have redefined the rules for building automations, dramatically increasing the relevancy of automated campaigns to online shoppers. With this in mind, you would do well to include both types of activities in your email marketing playbook, lest you lose out on customers and leave money on the table.
Segmentation and Hyper-Personalization - Undeniable Benefits, Hard to Master
To drive home the point, consider the following: DMA (Data & Marketing Association) study found that segmented emails can generate up to 58% of all email revenues,…
Choosing the right tools and metrics for ABM success
GIVE ME DATA!
Much like every other area of marketing nowadays, there’s a decent amount of number crunching involved in an account-based marketing (ABM) campaign. Throughout the whole process, you’re going to be learning about your accounts through analysis and measurement.
Figuring out how to analyze in an ABM context and which metrics to manage are two common hurdles that ABMers face when they’re executing a project.
With that in mind, I’m going to go into some of the tools you can use to get you the data you need to make the right decisions - the ABM rockstar metrics you absolutely must measure and what you should do with them. Here goes...
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Analytics
We already…
Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you.
It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start).
In this post, we are going straight to the battlefield and explore low-cost, actionable ways to combat churn and boost the growth of your SaaS business.
[si_guide_block id="108833" title="Download our Free Resource –Improving Audience Engagement and Retention" description="Lifecycle Marketing Automation and Email marketing strategies to increase audience engagement."/]
1. Optimize your targeting
If you’re acquiring new customers at a fast pace but aren’t keeping them in the long run, your offer may not be the right solution for the people you’re targeting.
Focus most of your marketing campaigns on your ideal customers - people who apriori look for the benefits that your product is able to give them.
Study…
Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies
Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we've finally solved them to give you simple explanations about each discrepancy type and how to deal with it.
Keep reading and learn how to identify data-discrepancies and how to get the correct numbers.
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Your marketing efforts and budgets eventually all lead to one thing - your company’s goals. You want to be on top of each new sign-up, subscriber or visitor, and every bit counts. The problems arise when your different marketing or analytics tools each report a different number of conversions and visitors. Numbers from Facebook, Google…
