Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan?
Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link clicks, profile clicks and many more.
One tip here is before initiating any activity, ask yourself why you are doing this and how can you do this without any friction.
Apart from being efficient, your action should be effective!
But, before all that, would you like to know why you should train yourself to go for a power-packed Twitter marketing?
Have a look at the following statistics. It clearly indicates how brands are taking complete control of this tactic.
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The rise in voice search has stolen the marketing tech headlines for 2018
If comScore and Mary Meeker's annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for brands to optimize for voice. Both of these industry sources reported that:
"40% of adults now use voice search once per day and Google voice search queries were up 35 fold in 2016 from 2008 levels"
But before jumping head-first into exercising a "voice strategy" let's take a brief look at the opportunity and what it means for brands looking to take advantage of this tactic when it comes to content marketing. For those who have not subscribed to the free online digital marketing conference, Digital Olympus, I would seriously recommend subscribing to it.
The event brings together expert speakers from the world of digital marketing to present slide decks on specific subject areas, one…
Short ethnography studies can help to create personas and improve your website user experience and usability
Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things:
Show marketers that research isn't too difficult, time-consuming or expensive (ok that's actually three things there)
Show marketers the benefit of research and why it's worth the effort
The next method I want to talk to you about is a particularly time-consuming type of research: ethnography, which are long-term observational type studies, however, I also believe that a simple short-term ethnography study can also yield fantastic benefits for user research and building personas which I recommend contain these features:
Ethnography doesn't need to be time-consuming and there are ways of using this research method on a short-term basis to help increase your conversions and focus your marketing by helping…
The must-knows if you want to create a multi-vendor website
E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good harvests, the yield from the newest of technologies depends on how well you pair them up with your business.
Things are not much different for multi-vendor e-commerce websites. In the recent past, these websites have captured both the stage and the spotlight. With the passage of time, and with technology spilling over into every available space on the web, multi-vendor e-commerce websites have become the norm and the way forward.
Given the intrinsically global nature of the trending e-commerce initiatives, it is vital to plant your business into a stable marketing matrix. Treat this article more like a preach piece on how to create a Multi-vendor e-commerce website from scratch.
Follow the tips catalogued…
A three-step approach to check for paid search campaign mistakes
In an ideal world, enterprising entrepreneurs would only need to set up shop, open their virtual doors, and find customers lining up to buy their products. Of course, it’s never that easy. Digital marketers have to actually go out looking for them. And once you find them, you need to convert them.
While conversion methods vary, many digital marketers arrive on a seemingly perfect solution when looking to invest to boost their visits: pay-per-click campaigns.
PPC campaigns can work, and some work quite well. But they can be minefields for mistakes, and the most common is the marketing equivalent of 'keeping up with the Joneses.' Many digital marketers think they should run a PPC campaign because everyone else is doing it.
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Two major trends in email must not be ignored: interactive email and automation.
For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to take the risk of branding your entire online presence as “retro,” to be competitive, you must use the latest email technology.
What is Interactive Email?
To create an interactive email, a developer uses HTML and CSS to create radio buttons, forms, live counters, tabs and other interactive elements typically used on web pages. These interactive emails are now being dubbed “mailable microsites,” and the name fits perfectly. These emails act just like a micro website where users can move from “page to page” using tab and radio buttons to traverse the content and even convert directly within the email.
These mailable microsites are being created using techniques such as punched card coding which effectively…
Web forms are a crucial communication channel between your organization and your audience - so making sure they deliver a first-class User Experience (UX) is imperative.
Turning a one-way flow of information into a two-way dialogue with your users, web forms can play a key role in facilitating the completion of tasks that are more often than not inextricably tied to the success of your organization. This may be an online purchase for those in the e-commerce sector, an application for membership of a particular institution or service, or a request for information for those operating in B2B industries.
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However, audiences today are fickle, and many users will be unlikely to persevere with a form that’s unclear and difficult to use, no matter how much they…
Three ways that marketers can benefit from working with Spotify
When marketers talk about ‘content’ one often thinks of words, images, video, or a combination of all three, such as infographics or interactive visuals. However, in recent years there has been a surge of interest in audio, from the growing popularity in podcasting to the emergence of smart devices.
The growth of music streaming, in particular, has been a dominant trend across the globe, radically changing people’s relationship and consumption patterns with music. These changes have revealed many interesting insights and have opened up new opportunities for marketers to reach new and existing consumers within an audio environment.
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Spotify and the emergence of audio platforms
Spotify, Apple…
Have you tried using webinars yet? What tools are you using to host and promote your webinars?
Do you want to learn more about what it takes to plan and promote an effective webinar? Smart Insights have kindly asked me to put together a Quick Win for their website – and it’s all about webinars, from how to set goals for webinars to finding ideas and topics and to promoting your webinar.
If you’re interested in learning more about how webinars can help you improve results for your business, make sure you check it out!
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It covers literally every aspect of planning and promoting webinars so that once you’ve…
4 strategies to help your agency expand abroad
As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for this growth are manifold and far-reaching, one thing is clear: Businesses finding success at home in the United States are beginning to view the idea of opening offices abroad as a more viable opportunity.
It’s not hard to see why. There are 28 countries and 500 million consumers in the European Union alone. To say opportunity exists in Europe is an understatement.
But once you get to the EU, you need to have access to all those countries. Achieving this requires a carefully planned strategy.
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