Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile

Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and assets are used to communicate a brand’s positioning in the ecosystem as part of the multi-channel brand communication or engagement programmes. The competition across nearly every industry is becoming more fierce by the minute. For this very reason, developing an identity for your local business and devising a plan to reach out to your audience has never been more important than it is today. Your local business no longer needs intermediaries in order to have a direct interaction with customers. With the onslaught of digital branding, a message well-delivered has the potential to impact real-life experiences that can be transmitted through multiple networks.

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Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that?

Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a stir from the start. From there, lawyers have been trying to out-market one another and win - much like their caseloads. The field of legal marketing is far more advanced than most other professions and is filled with lawyers who both do it well and have the means to shut out the competition. So, how does a smaller or lower budget firm overcome the marketing behemoths? I’ll get there, but let’s first discuss the challenges facing legal marketing in 2018.

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Geofencing has been gaining popularity recently when it comes to local marketing, but what is it and how useful is it really?

If you’ve been working in digital marketing, and in local marketing especially, you’re bound to have come across one of the biggest buzzwords in the industry right now - geofencing. If you haven’t, then let’s just quickly give you an idea of what geofencing is and what it can do.

What is geofencing?

In a nutshell, geofencing is a software feature that allows you to send targeted ads to customers based on their location. The idea is this: you set up a virtual boundary (or a fence, if you will) around a certain region using GPS or RFID that allows the software to trigger ads when customers enter or…

The steps you need to take to make sure you get the most out of your marketing campaign

A digital marketing campaign is a complex undertaking, one that will require your dedication and attention, from the moment you first conceive of the campaign, right up until it is being presented to an audience. Digital marketing campaigns are much more dynamic and sustained than traditional, analog marketing methods. A digital marketing campaign involves a lot more than simply placing adverts for your business or brand around social media and other websites. With digital marketing, there is a constant or near-constant exchange of data between the business and the various online platforms on which they market. For example, an integral part of most digital marketing campaigns is SEO. But SEO is not something you can simply buy or implement with a single transaction. SEO is an…

How to start an eCommerce (business on a budget)

The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in 2017. Logically, many people are thinking about pursuing a career in that field. Launching an e-store is usually perceived as a demanding and time-consuming process. People spend day after day analyzing prominent eCommerce websites, trying to spot the products that could make them the new Jack Ma or Jeff Bezos. Also, you might think that launching and maintaining an online store costs a lot of money. While the expenses might grow in the latter stages of its existence, the initial phase doesn’t require that much money. In this guide we’re going to give you some practical tips on financing an e-store before you win over your first customer. …

While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers.

In this article, Rik talks about the data overload happening in the marketing community. He offers tips and tools to marketing professionals in bringing creativity back to the forefront and the positive results this can lead to in their marketing efforts.

If your organization has become over-reliant on data, these tips can infuse some creativity into your ranks.

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Technology has provided marketers with unprecedented opportunities to gather data on the wants, needs, and behaviors of consumers — and on a very micro level, at that. So it only stands to reason that many brands would take a much more data-driven approach to marketing.

But overreliance on data can blindside…

A headline can make or break your content

A good headline drives traffic, social media shares, and even helps (indirectly) generate leads. A bad headline, on the other hand, will get overlooked. There is too much amazing content being published every day and if you want to be able to compete with it, you not only need quality content that provides value, but also a headline that will make people want to click on your links, as well as share your articles with their own friends and followers. In this blog post, I’m going to show you how to write headlines that drive traffic.

Step 1: Use relevant keywords in your headlines

Keywords not only help with your search engine optimization (as those are the words people use to search for content like yours), but they also make it clear what your article is about. Even before you start writing a blog post or…

‘A trusted referral influences people more than the best broadcast message’ - Mark Zuckerberg

Influencer marketing has heavily been under the spotlight in the past couple of years, with the rise of social media usage by millennials trying to promote brand and products that they seem to believe it.

Since influencer marketing is a fairly new domain of digital marketing, questions around its regulation, monitoring and revenue stream always come up as topics of debate. Perhaps, it's not immediately as clear as the other areas of digital marketing, in terms of how influencers make money or whether they should be making money at all.

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The Complete 6-Step Guide to Running a Successful Influencer Marketing Campaign

In the world of marketing, influencer marketing has been picking up a lot of steam. Influencer marketing has helped businesses increase brand awareness and even drive sales. It can bring up to 11 times the ROI of banner ads. That’s because people are increasingly using ad blockers and cutting the cord with advertisers. A survey by PageFair showed that 11% of the global population used adblock in 2016. The survey also said that blocking ads would increase over the next few years. With influencer marketing, businesses can still reach their target audience, even if they’re blocking ads. And better yet, they can reach their audience through content they actually opt into, making…

Learn how to ensure your content gets discovered

Ever work on a single important article for weeks on end?  Maybe you had to interview a number of busy executives or had trouble sourcing good images for the piece? You know how it goes. Anyways, after all of that work, you finally click “publish” and sit back. 24 hours later, you login and see zero likes and zero shares, a crushing defeat. Sound familiar? Trust me, you’re not alone. Far from it in fact. Nowadays there are over a billion webpages available to web traffic. Even more shocking, a staggering 2 million articles are published daily. As you might imagine, standing out can be a bit of a problem. Unfortunately, there’s no quick fix. But there is an important first step that you’re…