With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses

Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential to change the rules when it comes to business. With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses and help their startups to grow. When starting a business, you must clearly describe your objectives and prioritize them straight away. Following this, you then simply have to work on four important touch points. which are also the main routes for achieving success in your business. Customer engagement Service…

To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards

Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and employees the information they need at a glance, allow more time for BI analysis (rather than merely finding data) and can even shorten meetings to improve employee productivity. What contributes to good operational report format and solid dashboard design? Moreover, how should it vary from user to user? To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards. [si_guide_block id="116673" title="Download our Premium Resource – Measuring and reporting on client campaigns" description="Our guide shows you the building blocks of ‘data-driven marketing’, ensuring that data that is…

This article covers 50 actionable methods you can implement to get quality backlinks to your site

Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks. However, if you are 100% involved in the day-to-day running of the site, it may prove impossible to scout for the reliable link building methods that generate genuine traffic. But you no longer need to worry about that. This article covers 50 actionable methods you can implement to get quality backlinks to your site. Without further chit-chat, let's get the ball rolling. [si_guide_block id="98931" title="Download our Quick Win – How to do a backlink audit" description="In this Quick Win we will review 4 techniques for link building and disavowing reports."/]

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Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect

How do you create a sales strategy that works? How do you build a sales team that closes deals on autopilot? There are a lot of factors that contribute to a great sales strategy, but it all starts with the team you build. Sales teams need tools, resources, and knowledge if they are to perform well – and that’s what sales enablement is, in effect. In this blog post, I’m going to talk about why you need sales enablement to improve your sales and show you how to implement sales enablement in your own business.

What exactly is sales enablement?

Simply put, sales enablement is the process of providing your sales team with everything they need in order to perform and reach their maximum potential: Knowledge and content: all the information they need about…

Make sure you avoid these costly e-commerce mistakes at all costs

There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, and still aren't getting good conversions, you might be committing any of these below-mentioned mistakes that are fatal for all e-commerce businesses. [si_guide_block id="79186" title="12 common e-commerce marketing mistakes" description="Learn about even more mistakes that we've seen marketers make with our free guide. More importantly, learn how to correct them if you see you're making one or two of them yourself!"]

1. Not having a clear site navigational structure

Yes, it happens. Sadly, most of the e-commerce sites don’t pay much attention to their navigational structure. If your navigational structure is not clear, it will confuse your visitors, and they will feel lost. A good navigational structure will not provide a good user experience but will…

How to know if you should be selling on Amazon, or if a third-party seller would suit you better

For businesses wishing to reach a wider market with their products, selling online can seem intimidating. Selling with an established company like Amazon can make things easier, but knowing who to sell with can be difficult. So to help you be sure you're putting your product where it will do the best, here's a quick and dirty guide to third-party selling.

The Benefits of Amazon

Above all else, Amazon has a big share of the market. As of 2015, Amazon had a base of over 300 million active customers. They count a customer as active if they have a profile on Amazon, and have made a purchase in the last 12 months. That means that Amazon has accumulated-and kept-a number of customers roughly equal…

MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers

Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your website by way of an organic search but won’t make a purchase until reading a recommendation on a social platform. Another might come to you via email, return after conducting a little research on a referral site, visit again following a click on a banner ad and then finally buy your product after reading a recommendation on that same social platform. [si_guide_block id="45342" title="Download our Premium Resource – Online Customer Acquisition Plan guide" description="The guide features a structured approach to creating an online acquisition plan by reviewing current performance; defining the right KPIs to control acquisition; creating a media and content engagement strategy; creating a zero-based budget model and reviewing attribution and…

A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data

Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication and training employees to deliver a consistent message every single time. These challenges are commonplace and dozens of companies are attempting to identify the right solution. Specifically designed to address the above-mentioned challenges, brand management software can be just the thing. A single tool can centralize efforts, simplify complex processes and ensure the effective utilization of data. [si_guide_block id="109627" title="Download our Premium Resource – Brand vision and identity playbook" description="Consumers and businesses are often making the choice between one brand and another. This is why improving brand identity is relevant to all…

The growing demands of the online visitor

As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales.  It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for 40% of retail sales. These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get is also widening. Online retailers are having to think outside of the box to differentiate and meet the expectations of their online customers.  What was deemed a ‘point of difference’ and ‘cutting edge’ three years ago is now the expected norm. What was once seen as a retailer going the extra mile is now taken for granted. With the emerging new technologies being adopted by businesses Amazon has…

Leverage the power of user-generated content to drive traffic and increase conversions

User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users of a brand. It can be anything from comments, reviews, and images to social media posts. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising. This is because brands don’t pay for UGC, it is unbiased and created by users because they like the offerings of a business. As a result, UGC is perceived as more authentic and honest. [si_guide_block id="5651" title="Download our Premium Resource – Content marketing strategy guide" description="This guide shows you…