Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet users will spend longer on their mobile than all other devices combined.
According to Global Web Index, globally among 16-24s mobiles are now capturing as much daily time as all other devices combined. It was reported that countries such as Saudi Arabia, China and Ireland, 16-24s are averaging almost an hour more on their mobile per day than all other devices.
What does this mean for marketers? As time spent online on mobile increases, marketers will need to migrate all their online activity to mobile. The increase in time spent on mobile will only increase, marketers need to change with this trend and ensure all marketing activity is optimized for mobile.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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