Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in online behaviors. According to recent research, internet users are spending on average 1 hour and 42 minutes per day on their mobiles. This is an hour more compared to 2012.
This time is mainly consumed by those in the 16-24 bracket and spend an average of 3 hours 16 minutes on their mobile per day. This number will only increase as we become more dependant on our mobile and tablet devices.
What does this mean for marketers? As time spent online on mobile increases, marketers will need to migrate all their online activity to mobile. The increase in ownership and usage of mobile will also change how and when brands will communicate with consumers.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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