Pinterest add ad groups to their ad platform for better organisation

Chart of the Day: 42% of marketers are planning on increasing the amount of time they dedicate to Pinterest

This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. For anyone familiar with Google Adwords or Facebook Advertising it always felt strange that Pinterest didn't have the ability to arrange their campaign into ad groups. This development shows how Pinterest is trying to capitalise on the interest in the network from marketers by having familiar features. A lower bar to entry for a marketer to get up and running quickly will ensure that they at least give the platform a fair chance to prove its worth.

This announcement is interesting when you consider the charts below from the Social media marketing report from Social Media Examiner. The report showed that there is an eagerness from marketers for the platform with 45% wanting to learn more about the platform. Also by launching updates to the Ad platform for marketers rather than new features for the everyday user they are showing a commitment to increase their revenue by capitalising on the 42% of respondents who plan on increasing their marketing activities on the network. With 150 million users a month, the potential is there for brands to achieve a good level of ROI from any activity.

Social Media Platforms Marketers Want To Learn About

How will marketers change their future Pinterest activities?

• Source: Social Media Marketing Report
• Respondents: 5,086 Marketers
• Recommended toolkit: Social Media Marketing toolkit