Agentic Engine Optimization: Why Your Content Strategy Needs Both Human and AI Readers in 2026
Google’s AI director reveals token limits and front-loading strategies. Learn how to optimize content for both human engagement and AI agent parsing…
Microsoft's clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world's most widely used Web Browser. The data from NetMarketShare, powered by TrueStats also points to a slight fall in market share for Firefox.

Since the introduction of Google Chrome in 2008, there has been a steady shift in the status quo, where Internet Explorer had ruled for so many years unchallenged. With the introduction of Microsoft's newest web browser - Edge, coupled with Google Chromes superior performance, Internet Explorer's time looks to be coming to a slow end.
Chrome now accounts for 41.66% of the market share, 0.31% more than IE, however, the rate of the decline suggests the gap will widen very quickly.
Chrome's dominance now also means Google are at the helm of all of our Internet experiences. NetMarketShare also tracks the market share of search engines and mobile operating systems, both of which Google also dominates.
By Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Strengthen your strategy with RACE-powered templates, frameworks and planning tools designed to help you review performance, identify improvements and build a more effective marketing approach.
Start your Digital Marketing Plan today with our Free resources.
Recommended Blog Posts
Google’s AI director reveals token limits and front-loading strategies. Learn how to optimize content for both human engagement and AI agent parsing…
OpenAI’s 600 early advertisers hit $100M revenue in 6 weeks, but CTRs trail Google Search. Why conversational ads need different success metrics…
Reddit gained 14.5% visibility while traditional SEO content lost ground. Here’s what Google’s latest algorithm shift means for your content strategy…