Marketing Fight Club Round 1 – B2C novelty product strategy for Boomf

Seconds out, Round 1 in a series of 4 bouts!

Boomf gets a clear value message.

Welcome to Round 1 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions.

After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!

Stepping into the ring today we have...

Ian Lurie - Expert marketer, speaker & CEO of Portent. vs Pete Z - Email sales specialist at magnett.co

Ian is well-known for his search marketing and analytics advice which you'll find on the Portent Blog.

Ian and I go head-to-head in this episode to boost sales for Boomf ? a novelty product that prints customers' photos onto marshmallows.

In this video we have recommendations on bite-sized changes to Boomf's website that better communicate the value of their product, improve the clarity of their message and ultimately increase conversions.

Key lessons in this episode to improve Boomf's  OVP and conversion strategy

• 1. Simplify your message.
• 2. Know your target audience and write specifically for them.
• 3. Know the reasons your customers buy your product.
• 4. The wrong testimonials can hurt your business.
• 5. Show relevant social proof. How many customers have already bought your product?

You can apply these tweaks to your own business too!

https://www.youtube.com/watch?v=XOGdBI4mrRI

Chat with us in the comments below, and we'll see you next week with another episode of Marketing Fight Club.

Do you have any comments on the tweaks suggested in the video? Which of the tweaks do you think are likely to have the largest impact on sales?