All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business
The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn’t it?
And it is.
Even the best laid out content marketing strategy fails to find traction. So the question is – as businesses increasingly offer omnichannel experiences to their target audience, how do you ensure your content marketing strategy can be woven seamlessly into this business model and remain effective?
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The answer – don't forget content assets that are central…
Digital PR techniques that will increase your organic rankings and ROI
The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority.
With so much riding on the reputation of a brand, the value of content marketing, earned media, link building and brand reputation management will only continue growing in the race to drive profitable customer action.
Yet there seems to be pressure for PR professionals to not only place stories that boost brand awareness on the most relevant websites but also attain search KPIs such as links, traffic and domain rankings too.
The simple fact is - content campaigns with hundreds of links are completely irrelevant unless the exact ROI of those campaigns are clearly measured.
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High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing 'dark mode' for its Messenger app
We may have switched off for the holidays and New Year, but it's now time to take a look at what news stories in the marketing, tech and social media worlds were missed over the last couple of weeks.
First up is the news that Amazon's smart speaker was such a popular item this festive season that Alexa crashed on Christmas Day across many parts of Europe. It just goes to show that the idea of a smart home is becoming increasingly appealing for many.
It also looks like Google is just about ready to admit the importance of streaming services, as it seems to be testing a new design for search that puts streaming higher up…
Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry
Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting are really benefitting from them, especially blockchain.
When it comes to blockchain, the technology has largely evolved, bringing with it even more benefits. In this blog, we will cover the initial phase of blockchain technology, its evolution and how it can benefit the manufacturing industry.
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Let us…
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers
Establishing a strong brand identity is like building a healthy relationship - you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same page can easily become an uphill battle. When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers.
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To make matters worse, it only takes a single slip-up to lose your customers forever. A simple disconnect between your stated values and the…
Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos
Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter - nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018.
Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2020, online videos will make up for over 80% of all consumer internet traffic!
Still not convinced?…
