The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework
Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be taking a look at the biggest trends in ecommerce marketing you should seriously think about adopting in 2018 to get ahead of your competition.
We have created a series posts on digital marketing trends 2018 across marketing channels including, email, social, search engine marketing, and an overall 100+ must-see marketing research 2017 statistics. Now, we will evaluate the biggest innovations and strategies that should be adopted in the ecommerce sector.
Smart Insights customer lifecycle model for retail and ecommerce, details the different customer touchpoints across the RACE framework for different 'type of customers: window shoppers, 1st purchase, repeat customers, and loyal…
How to gain visibility on SERPs for local law firms
As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them online first. Internet reviews and word of mouth count for more now and up to a third of people research lawyers in their local area before getting in touch with one or more firms to discuss their needs.
Local SEO helps law firms connect with prospective buyers of their services. Whether that’s through seeing their details in a citation listing, finding them on a map of local lawyers, or via content marketing, lawyers can no longer afford to sit idly by and cross their fingers that new clients will magically appear.
Let’s look now at how local SEO can help law firms get…
Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams.
Most people say content marketing is at the core of the marketing team.
Please note that the research is split into visionaries and leaders, those who are experts in content marketing or leaders. Most marketers also use an editorial calendar.
If you're looking for an editorial calendar, Smart Insights have one right here.
Content marketing is a huge part of marketing, it works with SEO, email marketing, and social media. Quality content drives traffic and conversions.
The research also found that most content is produced by the marketing team or freelancers, marketing have control of the content that goes out and agencies are used by just 10% of respondents. This suggests that marketing as a whole are…
Chart of the day: Most user research is conducted to understand customers and their needs
Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com
Interestingly, over half (53%) conduct user testing, or use user testing results to inform senior management or stakeholders. It's great to see research is being used to show management and stakeholders evidence for a particular cause and to influence change, based on customer needs.
The power of user research is profound
The study also found that UX research is influencing better quality products and services, as well as that the voice of the customer is considered hugely important.
User research is also having a positive effect on marketing campaigns too. It's great to see marketing teams are bought…
Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals
How?
It starts with a template.
That’s right. Similar to your email template, or your newsletter template, or your website template. It’s the same concept, you start with a basic, proven framework and you add what you need and take away what you don’t. You’ll be finished in half the time and you’ll win three times the deals.
Download Digital Agency Coach's proposal template to help push your proposal in the right direction. Keep reading to find out how to maximize the template and get every last drop of value out of it. Before you submit it make sure you run it by our Ultimate Digital Agency Proposal Checklist to make sure you’re submitting only the creme-de-la-creme of…
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers
Our list below covers the standout features of the 20 best CRM tools for managing your influencer marketing campaigns.
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1. Revfluence
Revfluence integrates messaging within their platform, so brands can easily offer partnerships to one of their 500,000 influencers with a single click. Analytics enables marketers to fine-tune success metrics, like attributing purchases to specific followers, analyzing comment sentiment on sponsored posts, and more. Revfluence even includes product shipment…
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers
Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage with them.
But we’ve barely even scratched the surface of what ecommerce personalization can do.
In fact, you will soon see four ways it’s going to redefine websites – once again – in the very near future.
5 Websites That Have Proven the Benefits of Ecommerce Personalization
Before we bring up the ecommerce personalization trends that will redefine how successful websites are designed, let’s look at five examples of sites that became household names largely because of this powerful tactic.
1. Netflix
Netflix is responsible for …
Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion
In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. Our recommendations focused on the best value tools for small and mid-size businesses, but the popularity of the services will vary by company size and there are many more options than the 5 we have recommended.
This analysis by Datanyze shows number of websites using one of the services for AB and multivariate testing divided by the total number of websites using any of the technologies. This is shown for the top 1 millions sites by traffic as ranked by Alexa.
We're fortunate to have a number of services like Datanyze which crawl sites categorising the Javascript tags of different tools (others include…
Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team
Reviewing the performance of each campaign, across every channel is a good place to start. Every business is different and every audience responds to different channels in different ways.
In ecommerce, however, we’d argue that whatever sector your business sits in—email marketing needs to be a top priority in 2018. Read on and we’ll tell you why.
Email delivers the best ROI
Why focus on email marketing and not the newer, shinier channels?
Well, despite the fact email might not be the sexiest channel, more often than not, it actually delivers the best ROI.
Some marketers may mistake maturity for irrelevance and fear that email won’t be able to cut through the noise. But this couldn’t…
Great new visual design and usability, but no long-term data (yet)
There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days.
Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven't you can read about the benefits here and see Google's summary of the new search console features.
I was also interested to see whether there would be any new reports or insights which were available.…
