October 2017 - Page 7 of 7

Emoji Campaign Marketing for beginners

By Jessica Wade 04 Oct 2017

Social media strategy

How to use emojis for social and email marketing success

With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from it's hard not to notice the popularity of these small icons. Emojis are no longer limited to text messages. Emojis are everywhere in movies, marketing campaigns, clothing, emails and even as bank passwords. But before you start packing emojis into your campaigns, we consider the best ways to incorporate emojis into your marketing strategy.

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Who uses emojis?

Emojis are not for everyone, you need to fully understand your target audience before you start including emojis in your content. According to Sproat Social, 60% of women use emojis frequently compared to 41% of men. They also reported that 75%…

7 mantras of Inbound Marketing [infographic]

By Expert commentator 04 Oct 2017

Inbound marketing strategy

Create an inbound marketing strategy that facilitates lead generation and sales

Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know the concept and the components; however it becomes inevitable to get a pathway that leads to smooth execution of the campaign. The list of The list of questions goes on when you decide to build a marketing plan – what to do, how to prioritize, what will work for your business model and how to implement the proper infrastructure, tools, and technology to facilitate lead generation via inbound. A robust plan could only help in differentiating between an amateur and master campaign. Only 68% of marketers believe their marketing strategy is effective.

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4 Ways to Create More Effective Digital Marketing Content

By Expert commentator 03 Oct 2017

Content marketing strategy

How to get enhance your content marketing for higher engagement rates

As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left behind. A recent study by The Boston Consulting Group found that advertisers gave their own digital capabilities a 57 out of 100 on average. For context, that average score is exactly the same as in 2015. So what’s going on? Some advertisers who participated in the study blamed inadequate marketing technology platforms for their lack of results. Some pointed to the prioritization of other programs within their organizations as an obstacle. But there was one area where the majority of marketers felt especially lacking: their abilities to map consumer journeys and tailor content to match the various touchpoints along those journeys. That’s a problem. Above all else, the success of your digital strategy depends on…

How to prove the value of content marketing to your business

By Expert commentator 03 Oct 2017

Content marketing creative and formats

Content creation ideas to boost your audience engagement

After all, that’s precisely why your brand should be investing in content marketing. Ask yourself and your wider organization - is this why we’ve decided to embark on a content journey? It should be, it’s to build your own subscribed audience by researching, listening and creating or indeed curating content in whatever form that may take (blog article, graphics, video, presentation, slide deck) that answers the challenges to your particular audience.

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Something where perhaps your brand can differentiate, reinvent and create a new opportunity in a crowded marketplace. In fact, content marketing continues to gather pace and a recent article by the CMI suggested that: "Content Marketing will continue its epic rise as one of the most preferred options for both B2C and…

How your mobile ROI can increase with Progressive Web Apps

By Expert commentator 02 Oct 2017

App marketing

Case studies showcasing the positive affects of PWAs

PWA technology isn’t exactly new, but it isn’t completely old either. However, as more and more internet users spend more and more time (as well as more and more money) via mobile applications, and because of the high and increasing level of mobile penetration globally, it comes as no surprise that the meteoric rise in popularity of mobile internet usage has led to more companies both big and small incorporating PWAs as part of their digital marketing strategy. Two questions still remain, though: what exactly are Progressive Web Apps? And why have they suddenly become so popular? To be able to better understand how things have gotten to where they are now, we should take a step back to look at some web development history.

History and background

The past decade or so…

2018 Marketing predictions you need to keep an eye on

By Jonathan Gabay 02 Oct 2017

Digital strategy development

Seven predictions to act on for your future marketing plans

The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends. In this article, I gaze into the crystal ball to make seven predictions relating to 2018’s marketing trends. These cover trends in audience engagement, branding and advertising. For more coverage of digital marketing, see Dave Chaffey’s Marketing trends 2018 article .

Prediction 1: Personalisation gets even more savvy

Marketers have long understood that consumers are preoccupied with one question: “what’s in it for me”? Accordingly, personalization through the use of big data has become one of sales and marketing’s important campaign considerations. [caption id="attachment_96564" align="aligncenter" width="550"] Stub Hub lists all my favourite artists and venues first[/caption] For example, StubHub, an online ticket exchange operated by eBay, reported a 42% improvement with a personalized call…