How and why we should move on from "Content is King"
"Content is King"... That phrase has been used so often over the years that it has become something of a mantra and a well-worn one at that. That doesn't make it any less relevant than it was at the time or that we should lose sight of its meaning - which is that content will always, and should always, carry great significance.
In case you're wondering, Bill Gates coined the phrase 'Content is King' - it was the title of an essay he wrote back in January 1996. 'One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create,' mused the co-founder of Microsoft, over 18 years ago.
And Gates was right. As a journalist at the beginning of my career in 1996, I…
Email marketing best practice - 4 Smart techniques to resend to your non-openers for your email campaigns
If at first you don’t succeed – try and try again. It’s a message that’s been drilled into us since childhood, but how well does it stack up against improving your email marketing?
For a long time it has been argued that resending emails to recipients that didn’t open the first time around could do more harm than good, but there is also a lot of evidence to suggest it can be an effective way to re-engage with your subscribers so long as you proceed with caution. Here are 4 simple, practical techniques that we have found effective.
1. Only resend the most important email campaigns
Suppose that every time a subscriber left one of your emails unopened, you resent it. Imagine how annoyed your subscriber would get. It probably wouldn’t be too long until they unsubscribed from all of your…
5 common failings for a small business Ecommerce store launch
Launching an online store usually requires plenty of effort and initial expense. Often small business owners and developers make the same mistakes which arise since the ecommerce development process is not yet effective. Ignoring these inefficiencies can be detrimental to the business and result in spending on fixing related issues. .
For success, a web store owner needs to define a project launch plan with a clear marketing strategy. Remember, you create a website not for yourself, but for prospective customers, so take into consideration all of their preferences. Many customers don’t want to spend their precious time on understanding how to use a website, and they will probably go elsewhere - so your ecommerce functionality is crucial!
Here are some critical online business mistakes to avoid:
1. Poor design and functionality
The importance of a memorable and modern design is a significant element…
Analysis of content CTRs shows the impact of video and images
BrightEdge has reviewed the types of content that perform best in delivering organic traffic. These charts show the desktop click through rate (CTR) in the search results (SERPs) for different ranking positions compared to classic written web content. The text results compare to other research on clickthrough rate on organic results with position. However the results for images shows that clickthrough rates are higher overall for different tanking positions.
The effect is less evident for video where the CTR with position curve is more similar to that for classic text result.s
You can download the full report Cracking the Content Code from Brightedge.
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... and how to deliver on the potential of your blog
The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase search engine visibility in a fiercely competitive environment and lower the overall cost of marketing goods or services.
However, it's common for businesses to fail to reap the rewards they were looking for when they start blogging - I've identified five below. There are some common reasons for these failings, that I've seen when working with clients, which if acknowledged can be used to turn the blog around to deliver on the benefits originally sought.
1. Lack of skills and resources
Perhaps the biggest reason why a small business blog fails is down to a lack of skills and resources. Even though the author may have extensive knowledge…
