New infographic showing the top 12 countries worldwide
We all know the importance of Facebook to our own lives and in our country, but what about international usage?
We found there were some surprises in this data that Michele Caivano, the creator of this infographic, alerted us to. Did you realise the importance of Facebook in Indonesia and Latin America or how the male/female popularity varies?
Source: http://www.fortunecat.it using Facebook Advertising figures…
A review with Geno Prussakov
Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas.
To understand how to make affiliate marketing work better from a marketers point-of-view, I've always turned to Geno Prussakov (@ePrussakov), initially through his first book, A practical guide to affiliate marketing and more recently through his latest book from Wiley, [amazon-product text="Affiliate Program Management: An Hour a Day" type="text"]0470651733[/amazon-product] and his excellent AM Navigator blog.
He's also founder and chair of Affiliate Management Days conference and a speaker at many other conferences. If its one of your new years resolutions to attend an affiliate conference, check out Geno's guide to affiliate marketing events and conferences in…
Twelve ideas for increasing your personal digital footprint
Competition for jobs in marketing seems to be getting tougher... Having a degree, a year or twos experience, and a Linkedin page just isn’t going to cut it any more.
We’ve seen marketers displaced during the recession creating YouTube or QR code CVs and auctioning themselves on eBay.
You’re going to be up against a new breed of digital natives when you next interview and you need to be able to meet the challenge head on.
Here are my top tips on personal branding and getting hired marketing 2.0 style.
1. Write a blog. It doesn’t have to be about marketing but it helps. Failing that, write about what moves you, what you feel passionate about, as it shows through in your writing. It also demonstrates creativity, opinion and staying power. Too many people start a blog and soon…
Question: I wondered whether you might be able to point me in the direction of some info on web behaviour?
We've recently been looking at "drop off" rates for some of our online content and seeing if we can compare it with external sites to help gauge whether the behaviours we are seeing could be considered as "typical".
The metrics we've been looking at include time spent on a page (0-10, 10-20 seconds etc) and would like to compare to external websites such as BBC, YouTube, etc.
Do you know how it is possible to obtain this data, or any external websites who may have it?
We measure it, but have no external reference as to whether it is good, bad or indifferent.
Nicola
Smart Insights Expert Answer: Yours is a familiar problem for all analytics users. We hear "What does good like"? "How do we compare"? questions often. So, you need some context, otherwise the…
More predictions for marketing using digital technology platforms in 2012
Wow: it’s 2012. Now thoughts naturally turn to the future. What might this year hold for the world of Digital Marketing? Of course none of us knows for sure. The rapid pace of change and the accompanying opportunities and threats facing players in the digital/tech space are, in large part, what makes it all so exciting. And hard to predict. But it’s always fun to guess…
I used to think that being a futurist would be quite a good gig; you know: fly in to somewhere nice, speculate a little about what might happen, pocket the fee, then fly out and keep a low profile elsewhere while none of it came true…?
I’ve realised though, that to do this you’ve really got to keep running (see George Clooney’s character in the excellent Up In The…
Burberry case study
I’ve shown how many of the leading brands who use digital media successfully have clear statements of their vision for digital media to transform their brand and using BHAG to support these. Increasingly, these statements show how community and social media are important to support this transformation.
I think this is a really good example of how to articulate such a vision:
You may have seen the video late last year - it’s also a great example of how to use a customer testimonial by Salesforce.com as part of their “social enterprise" proposition, which promises to ‘incorporate social elements into every aspect of a business”.
I find many like this clarification of video, but many have seen it! If you have, take a look at the new video from Salesforce client Rossignol on how Social media has transformed their business.
In it, Burberry CEO Angela Ahrendts…
12 digital marketing fundamentals to get right in 2012
At the turn of the year, it’s always worth reflecting on the opportunities and challenges ahead to help shape priorities for marketing. In a recent talk for AdTech London, I identified 12 marketing trends, available in the Slideshare embed at the end of the post. In this post I’ll highlight some of the main opportunities and I've added links to our posts and guides to help you think through your strategy.
We've kept this post available on the blog for historical reference, for the most up-to-date marketing trends see our 2015 Digital Marketing trends predictions.
Most important marketing trend for 2012 : creating a cross-channel engagement strategy
We can be sure that there will be will be lots of announcements of exciting innovations and marketing trends in all of the search and social networks within in 2012. We look forward to covering them within our alerts, but they can…
